Business Development

Occasional Insights
Keyword Rich Domains vs. Vanity Domains (video)
by MadPipe on April 8, 2013

Increase Your Search Value with a Keyword Rich Domain Name If your “dot com” includes a personal or company name, like JohnsonAppraisals.com or HairBySusan.com, that’s called a vanity domain. It’s like a vanity license plate, and it brands your company. But for search engines, it’s mostly only helpful in searches for your actual BUSINESS NAME. [...]

Instant Miracle Cures Exposed – Search Engine Industry Shamed
by MadPipe on February 12, 2013

When you lose a noticeable amount of weight, people tend to ask “how did you do it”? They seem disappointed when there’s no miracle – no special voodoo. If you did what we’ve always known to do – exercised and started eating right, the eyes glaze over and visions of sugar plums dance through the head.

Everyone Wants Page 1 of Google – How to Get There (or Not)
by MadPipe on January 22, 2013

Ever play musical chairs? If there are eleven people, you start with ten chairs, and when the music stops, you try to grab a seat. Lots of games are based on this – fewer of the desired position than there are people. The card game called spoons works much the same way. So how many people are competing for the same few slots on the first page of Google results? And how do you get one?

Web Site Search Position Plummets – Zombie Apocalypse Begins
by MadPipe on January 14, 2013

Know When the Rules Have Changed: Your web site took a nose dive in search position since the release of Google’s newest algorithms (dubbed Penguin & Panda). So you try more “search engine optimization”. Nope – that’s the very thing that stopped working in the first place. Maybe you switch web site providers and, in the process, break all the secondary site links to pages on your site that Google had indexed in the first place.