| Who Does What | 3 Ways to Pursue Your Marketing | Expense | Involvement |
| 80/20 | DO IT YOURSELF (DIY): Get *some* consulting to help you get started and provide a bit of ongoing coaching/guidance, feedback/advice, but you're doing most of the work. | Least | Most |
| 50/50 | TEAM EFFORT: You do some of the work, and we do some of it. We meet with regular appointments to keep the internet marketing plan coherent. | Moderate | Moderate |
| 20/80 | OFFLOAD MOST OF IT: We do the marketing, up to the level of involvement you purchase, drawing on your input, direction, and budget with *some* consulting. You focus mainly on the rest of the business. | Most | Least |
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