Some Use Cases
Bring in a ringer to rally your team around a compelling message that reaches a willing audience.
Align marketing campaigns with your goals as stakeholder. Focus activity on the outcomes you want.
Bring in a pro who speaks your developers' language to insist on specs and components that maximize engagement.
A website alone won't generate an audience. Go beyond collateral to active marketing campaigns that align your goals with outcomes.
Generate action. Go from concept to execution, without unnecessary steps or endless preparatory research. Action provides all the data to continuously improve the program.
Zero in on areas that languish (technology, learner interaction) and make an impact that thrills learners and wins you support.
MadPipe creates ecologies of opportunity from your brand narrative and corporate story.
Motivate people to engage by fueling their internal aspirations and existing desires. It's the story that drives us, Neo.
You're Seriously Still Waiting?
MadPipe Conducts Your Orchestra of Opportunities
Project-based or ongoing leadership.
Connect your audience to an aspirational narrative that motivates the team as well as end-users and is reflected in each department and practice area.
Assemble your Magnificent Seven, "A-Team", or Dirty Dozen. Each knows their job, keeps their head in the game, and does what they say when they say.
No more business as usual. Align your programs with stakeholder goals, so the team pursues outcomes that produce revenue or results.
"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience." – Daniel DiGriz
You've Sampled Other Alternatives
All = heavy opportunity costs.
Do it Yourself (DIY)
Taking your eyes off operations costs focus and productivity that are essential to revenue.
With freelancers, you spend energy training and supervising. You still manage the project.
A Traditional Consulting Firm
Proprietary agency processes are prone to simulated progress and superficial results.
Hire Full Time Management
Too much overhead wasted on full-time oversight. Adding a desk doesn't equal value.
The solution is fractional leadership.
MadPipe goes after your desired outcomes, while you focus on operations and overall growth. We'll get our own desks.
Success is Seeing the Needle Move!
And everything else is codswallop.
NEED MORE PROOF?
"For a virtual company in 4 cities, MadPipe directs marketing for 8 employees + 22 contractors, with hard deadlines they can't screw around on. MadPipe suggests new campaigns, trains whatever we need, troubleshoots roadblocks, recommends tools and resources, and analyzes our metrics. Now 90% of our business comes from search and there is new business from social."
Visionary Goal: A successful copywriting firm with a staff of 30 wanted to achieve ambitious revenue goals, become known as the enterprise and mid-market go-to for copywriting, and have an easier time garnering leads.
The Specifics: The company wanted to reduce lead generation overhead, yet increase the mix of enterprise and mid-market to small-business clients, and command top-of-market prices, and work on more optimal projects.
The Hurdles: Not enough internal bandwidth to simultaneously maintain an effective marketing program and meet the company’s operational demands. 100% of leads coming from referrals, but time-consuming to generate and not generally enterprise (heavy with small business). Wanted valuable search leads.
MadPipe's Solution: Draw on the company's brand narrative to hone and present its value proposition for enterprise prospects. Outline a packaging and pricing schema for recurring revenue services. Optimize the Sales Team's approach. Create a content/SEO strategy that produces a high volume of traffic & steady leads.
Direct Results: Significant uptick in traffic and leads: 90% of leads come from organic search. Dramatic increase in enterprise and mid-market clientele.
Ultimate Result: Company crossed a new milestone on annual revenue and brand reach.
Director, Clark Hulings Fund
"MadPipe has been an invaluable partner on multiple projects. Whether it's specific tactics to accomplish quotidian marketing goals or developing long-term, multi-tiered strategies to build momentum and drive revenue, MadPipe causes its clients to move forward at surprising speed."
The Clark Hulings Fund for Visual Artists
The Visionary Goal: A non-profit advocacy organization for professional visual artists wanted to become the primary provider of entrepreneurial education and business training for their constituency.
The Hurdle: Needed a unicorn mix of expertise to 1) wed adult learning, digital transformation, and instructional design with marketing savvy, 2) recruit sufficient learners to an entirely new educational program, 3) overcome industry perceptions around the feasibility or practicality of such a program, 4)imbue the program with sufficient gravitas to meet the standards of exacting supporters, and 5) launch extremely quickly.
MadPipe's Solution: Rapidly design and deploy a full suite of educational programming on an agile model (plan and execute in tandem). Programs include a graduate-level fellowship, digital learning portal, and learning event series, supported by a user-driven learning community, a widely distributed, syndicated podcast. Develop messaging that translated the organization's mission into compelling narratives. Assemble a marketing team with the expertise to disseminate that organizational narrative.
Direct Results: Brought podcast to 30,000 downloads by the start of 2018. Attracted 15,000 unique users to view 54,000 pages of the learning portal. Graduated 9 graduate Fellows from a pilot in 2016 and 18 from the full program in 2017. Awarded 13 senior fellowships for 2018. Numbers continue to climb.
Ultimate Result: Based on learner inquiries and media coverage, The Clark Hulings Fund for Visual Artists is widely regarded as providing some of the most innovating and substantive business education to professional and working artists. The audience continues to grow, and the organization has multiple new streams of revenue.
SVP Global Sales, CTSI-Global
"For a twenty million dollar logistics company processing five million transactions daily and twelve billion dollars annually, there's still a ton of room to grow. MadPipe takes the lead on rallying our marketing team, filling key gaps in expertise, aligning the team with Sales, and producing measurable results. MadPipe took a website project a vendor sat on for a year and brought it to completion in 24 days. We consider the relationship integral to our team."
Visionary Goal: An industry leader in enterprise logistics and business intelligence wanted to achieve ambitious revenue goals, align their marketing efforts with sales goals, and produce an updated brand narrative and messaging for those purposes.
The Specifics: The company needed to get all stakeholders on the same page, get a new website delivered, new UX for their app, new sales collateral, implement marketing automation, optimize their ads, and improve their lead generation. They also wanted to be better known for their newer services and garner more sales leads.
The Hurdles: The various teams brought lots of different demands and considerations. Marketing vendors were less responsive than required. Stakeholders lacked the sheer time and focus needed to build consensus, plan actionable next steps, and hold all participants accountable. These hindrances jeopardized their ambitious goals.
MadPipe's Solution: Create a new brand-story for the company, aligned with the Sales Department's needs. Assemble a marketing team around a consensus model for decision-making and an agile process for project execution. Put milestones in place with continual measurement for all participants internal and external to the company (including vendors). Relentlessly drive projects (like the website) to completion.
Direct Results: The team delivered a new app UX, new website, new sales collateral, implemented marketing automation, and overhauled the ad and lead-gen functions to produce improved numbers.
Ultimate Result: By the end of the first year, the Company was positioned to pursue a forecasted 3-fold growth in revenue vs. the previous year.
"We couldn't do this stuff without Daniel DiGriz and MadPipe. They're very much a huge part of our team's success." - Richard Perry, VP of Product Management
"I've had the best year in sales I've ever had since MadPipe has been onboard." - Josh Miller, VP of Sales
You Like How We're Thinking
About once/month, Corporate Storyteller and Digital Ecologist® Daniel DiGriz weaves together interesting stories around organizational transformation, education, and marketing.