MadPipe Designs, Directs, & Delivers
Education Projects & Marketing Implementations
MOST MARKETING is out of touch with Sales and Revenue goals, and merely thrusts messages at prospects.
MOST TRAINING is resented as a grind, because it's dictated by force and doesn't fulfill the firm's mission.
MOST TRANSFORMATION is stymied by top-down implementation and constituents that don't feel a stake.
"Every company, and every marketing program, has a story behind it. Constituents want that story, because it fulfills their human desires and motivations. Story is the central bonfire." - Daniel DiGriz
MadPipe Conducts the Orchestra of Opportunities
The chemistry in the composition is your corporate story.
MadPipe Has One Simple Process For
MadPipe crafts the initial organizational narrative, implementation plan, and strategic forecast. This forms the basis of all participants’ subsequent activity.
MadPipe assembles an optimal team around the plan and leads implementation with fidelity to organizational goals and accountability to objective metrics & analytics.
MadPipe’s team produces the end-results the program requires. The plan and narrative are adjusted and the process continually refined as the group learns from actual execution.
WHEN IT'S BROKEN
Organizations, like individuals, connect with people through shared meaning. We can't motivate others to learn or buy if we compartmentalize the emotional arc.
WHEN IT WORKS
A compelling organizational narrative inspires and motivates us. That aspirational arc must be reflected in each department, program, and practice area.
You've Sampled Other Alternatives
All = heavy opportunity costs.
Do it Yourself (DIY)
Taking your eyes off operations costs focus and productivity that are essential to revenue.
With freelancers, you spend energy training and supervising. You still manage the project.
A Traditional Consulting Firm
Proprietary agency processes are prone to simulated progress and superficial results.
Hire Full Time Management
Too much wasted overhead for full-time oversight. Adding a desk doesn't equal value.
The solution is fractional leadership.
MadPipe goes after your desired outcomes, while you focus on operations and overall growth. We'll get our own desks.
Success is Seeing the Needle Move!
And everything else is codswallop.
You're Seriously Still Waiting?
Stop putting it off.
NEED MORE PROOF?
Director, Clark Hulings Fund
"MadPipe has been an invaluable partner on multiple projects. Whether it's specific tactics to accomplish quotidian marketing goals or developing long-term, multi-tiered strategies to build momentum and drive revenue, MadPipe causes its clients to move forward at surprising speed."
The Clark Hulings Fund - Education & Marketing
The Visionary Goal: A non-profit advocacy organization for professional visual artists wanted to implement its mission by becoming the primary provider of entrepreneurial education and business training for working visual artists.
The Pain Point: Rapid creation of a full suite of educational and marketing programming on an agile model (plan and execute in tandem), to launch almost immediately.
The Hurdle: Needed a unicorn mix of expertise that 1) weds adult learning, digital transformation, and instructional design with marketing savvy to recruit sufficient learners to an entirely new educational program, 2) overcomes industry perceptions of the unfeasibility or impracticality of business education for the target audience, 3) imbues the program with sufficient program gravitas to meet the standards of exacting supporters.
What MadPipe Did: Design and lead a three-pronged education program, including a graduate-level fellowship, digital learning portal, and learning event concept/series. Support that program with launch of a user-driven learning community, a widely distributed, syndicated podcast, and the assembly of a marketing team with the expertise to disseminate the organizational narrative.
Direct Results: Brought podcast to 30,000 downloads by 2018. Attracted 15,000 unique users to view 54,000 pages of the learning portal. Graduated 9 graduate Fellows from a pilot in 2016 and 18 from the full program in 2017. Awarded 13 senior fellowships for 2018.
Ultimate Result: Based on learner inquiries and media coverage, The Clark Hulings Fund for Visual Artists is widely regarded as providing some of the most innovating and substantive business education to working artists.
"For a virtual company in 4 cities, MadPipe directs marketing for 8 employees + 22 contractors, with hard deadlines they can't screw around on. MadPipe suggests new campaigns, trains whatever we need, troubleshoots roadblocks, recommends tools and resources, and analyzes our metrics. Now 90% of our business comes from search and there is new business from social."
MarketSmiths - Marketing
Visionary Goal: A successful copywriting firm with a staff of 30 wanted to achieve ambitious revenue goals, become known as the enterprise and mid-market go-to for copywriting, and have an easier time garnering leads.
The Pain Points: Reduce lead generation overhead, yet attract more enterprise clients. Increase the mix of enterprise and mid-market to small-business clients. Command top-of-market prices, and work on more optimal projects.
The Hurdles: Not enough internal bandwidth to simultaneously maintain an effective marketing program and meet the company’s operational demands. 100% of leads coming from referrals, but time-consuming to generate and not generally enterprise; want search leads.
What MadPipe Did: Develop a macro-strategy for marketing and sales, including packaging for recurring revenue services. Help the company hone and present its value proposition for enterprise and optimize its sales approach. Create a content/SEO strategy that produces a high volume of traffic & steady leads.
Direct Results: Significant uptick in traffic and leads: 90% of leads come from organic search. Significant increase in enterprise and mid-market clientele.
Ultimate Result: Notable positive impact on company revenue and brand reach.
You Like How We're Thinking
About once/month, Corporate Storyteller and Digital Ecologist® Daniel DiGriz weaves together interesting stories around organizational transformation, education, and marketing.