About MadPipe

We've talked about story. Here's ours.

We're passionate about GOING AFTER GOALS

Paint a target on your business objective, and we get it for you. It’s amazing how many vendors don’t think like a business–let alone a business partner. You can drop MadPipe seamlessly into your operation, and we start moving the needle incrementally toward your bottom line.

We get there by MOTIVATING others: Developing your brand story so your constituents and colleagues want to buy or to learn, and applying a leadership process that religiously assigns and documents deliverables and deadlines while routinely underscoring achievements.

"MadPipe has been instrumental in getting us to organize our strategy."

Anthony Davenport
CEO, Regal Credit Management

OUR PRACTICE AREAS

MARKETING

Connecting companies with their audiences through compelling stories. Orchestrating the constellation of brand opportunities through assertive marketing leadership.

EDUCATION

Creating programs of adult learning that produce changes in behavior by transforming learners’ internal narratives. Delivering education projects with thoughtful, aspirational leadership.

Capabilities

Sales <> Marketing Alignment
Marketing Program Design
Outsourced Marketing Department
Complete Marketing Leadership
Revenue Driven Marketing

Practices

Thought Leadership Development
Website Project Management
Media Relations & Publicity
Brand Advocacy & Social Selling
Marketing Automation & Advertising
Sales Collateral & Content Marketing
Messaging & Event Support
Cultivation of New Verticals

Capabilities

Education Program Design
Cultural Change <> Alignment
Outsourced Education Department
Complete Educational Leadership
Corporate & Non-profit Education

Practices

Digital Learning / E-learning
Adult Education Leadership
Learning Portal Development
Graduate-Level Learning Design
Educational Research & Analytics
Educational Media & Webinar Development
Educational Events & Seminar Development
Cultivation of Educational Partnerships

HOW WE DO IT

SMALL, AGILE TEAMS

We treat all engagements, even long term ones, like projects: keeping the team as small as feasible (no standing army of unnecessary talent), setting clear milestones for incremental achievement, and planning/executing in tandem. Yet, we can scale output rapidly as an organization broadens its goals.

CLIENT AS PARTNER

Aligning Marketing with the Revenue center and Education with the Mission center of an organization means the client is PART of the team. We do not go off to generate results from a silo.

MADPIPE’S CULTURE & PHILOSOPHY

Successful marketing and transformative learning have 2 realities in common.

CORPORATE STORYTELLING

A compelling narrative that acknowledges and reflects participants’ authentic motivations and incorporates their personal aspirations.

DIGITAL ECOLOGY

An exchange of value for value, so each participant in the ecosystem is nurtured and satisfied with a net positive result.

TIME IN BUSINESS

MadPipe just celebrated its 10-year anniversary. MadPipe was founded in 2008 by Daniel DiGriz, after a previous decade in sales, marketing and corporate education for Fortune 500 companies.

SIZE OF CLIENTS

MadPipe works with organizations from 5 to 500 million in annual revenue, including B2B, B2C, underwritten non-profits, and funded startups.

INDUSTRIES

MadPipe serves clients throughout the English-speaking world, in any of countless industries.

By leveraging insights across industries, MadPipe is able to help individual clients disrupt and innovate in unexpected ways. The competition never sees us coming.

The drawback to industry-specific solutions is the client gets cookie-cutter programs that don’t actually duplicate success.