Advertising Campaigns Campaigns that Test the Waters. Ads Written for People Not Bots.

"Most ad dollars are spent by bots to attract other bots. People are accidents to the equation." - Daniel DiGriz

Why Creative Ad Campaigns

Ads should be smart, so people don't have to be.

Problem

You're excited about ad buy. You've got the budget, the contacts, a way to get your metrics, but the campaign is lackluster. You can't go live on the basis of who shouts the product or service loudest.

Hurdle

Advertising firms often excel at brand storytelling. Also, they sometimes don't. For every ad campaign that hits, there are dozens that flop—even with audience testing and research. 

Solution

MadPipe will take the premise of your brand narrative, and the goal of your current sales push, and create a campaign of test ads and organic content to see what plays and what doesn't.

Mandate

Before investing the lion's share of the marketing budget in a full-on ad campaign, test independently. When you DO run it at full, you'll have picked up some insights that can shape, tweak, and guide that campaign even better.

You've likely gotten pitches from everyone and their cousin about search ads. But most of those ads are written poorly. They appeal mainly to bots that are drawn to broad search terms and burn up the majority of the budget and put artificial numbers on the board. A creatively written ad campaign will filter out more bots while getting more of the right human beings on board.

These Guys?

Usual creative level.

We are the number one name in digital signage for retail, whatever the heck "number one name" means. We're trusted for x# of years. Full service. Satisfaction guaranteed. Blah blah blah.

Available today. No risk trial. Digital to our core. Enable growth. Any other trivial or unconvincing features or generic slogans we could throw in. Hey this isn't terrible, it's just what everyone's doing.

Or Their Competitors

With MadPipe on their Team

Otherwise why? It's not 1984, and your customers aren't Orwellian shoppers blindly absorbing whatever message gets thrown at them. So are you ready to get their attention? Like, for real?

Let's be candid: most executives don't even understand blockchain. They don't have to. With near-instant deployment, you won't have to overcome anxiety over technical concepts. It's spinning up a server or setting up an iPhone: no big deal.

Prolific and witty

beats seldom and sh....

Ad Fails 2020

Ads should be smart, so people don't have to be.

Success is Seeing the Needle Move!

And everything else is codswallop.

Eyeballs on content (awareness of our brand)
%
New leads (engagement with our content)
%
Sold customers (revenue increase)
%

You can only improve

what you can prove.

MadPipe's Ideas Are Featured In:

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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