Search Engine Optimization (SEO) is about name awareness and competition.
"Thin the herd—by being out in front of it." - Daniel DiGriz
It's not what we feel; the numbers are what's real.
You can count hits & likes, but they don't tell you enough. It's the least important data: what's the $value of a "like"? Metrics should match actual business goals.
Raw data isn't ANALYTICS. You need actionable analysis, not just numbers—and better numbers than you get from a downloadable report.
Demonstrate the size of field you're playing, where you’re leaving money on the table, & where the competition has ignored obvious opportunities.
You're done with reports that just spend money. We're going to tie each business goal to a metric. Search will be part of it, but not all. Let's position you like an NFL team against the competition and your own revenue objectives.
There's a whole industry dedicated to the least important numbers.
Success is Seeing the Needle Move!
And everything else is codswallop.
You can only improve
what you can prove.