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The Corporate Story™

Striking Narratives for Growth, Learning, and Change

Format for Enterprise Sales Brochure
The Storyteller
Storytelling on Twitter
Sales-Marketing Alignment

Apocalypse Now: The Military Guide to Marketing-Sales Alignment

email open rates

Zillow, Birchbox, & Clint Eastwood: Go Ahead–Make ’em Read Your Email

Marketing-Sales Alignment

The West Wing: Align Sales and Marketing with Case Studies

brand narrative

Why We Drove a Porsche into Twitter: 40 Days of Corporate Storytelling

Post-Truth Marketing

Can We Share Reality In A Post-Truth Fairytale? Archie Bunker Says Yes

keyword rich domain names

Seinfeld: Stop Registering Domains and Start Telling Your Story

marketing messaging

Harry’s Razor, Mad Magazine, & Lassie: Send Stories–Not Messages

corporate storytelling

Bad Company: Play the Bones of Your Corporate Story

Brand Evangelism

The Ardbeg Committee: Get Brand Evangelism Right Out of the Bottle

Consumer Psychology

Subservient Chicken: Feed the Psychological Needs of Your Audience

Social Entrepreneurship - Cause Marketing

Lush, Morgan Stanley, and the Elephant: Identify Your Company Cause

Celebrity Endorsements

Christopher Walken & Other Celebrities: Storyboard Your Endorsements

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You Like How We're Thinking

About once/month, Corporate Storyteller and Digital Ecologist® Daniel DiGriz weaves together interesting stories around organizational transformation, education, and marketing.

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The Story on Forbes

Hacking Work and The Experimental Life
by Forbes Contributor Daniel DiGriz

  • Why I Won't Hire A Ninja / How The Rockstars Have Taken Over

    You invite a 'rockstar' to give an opinion, and the first thing they do is tell you what you’re doing wrong. Trust them–they know what you should do. Or do they? What if being a guru is the exact opposite of knowing what you’re talking about? Should we even be hiring ninjas, rockstars, and gurus? […]

  • Happiness Is Bulletproof / Why We Don't Need More Advice

    You know the advice you get that not only doesn’t solve your problem, it doesn’t grasp the nature of it? Suggestions are the fruitcake of communication. We smile, say thank you, and drop it in the donation box. There's an immunity to useless and unwanted advice–happiness. Happiness is bulletproof. […]

  • Why I Always Rank My Goals At 10 / Goals VS. Momentum

    People were writing fives and sevens on the scoreboard. I looked around and thought “why lie?” and started putting up tens. “You’re kidding,” someone said. “Not about this,” I said. “Never about this.” I had Heisenberg and Heraclitus in the room with me, and trajectory was everything. […]

  • Being More Powerful, Not More Tactical

    I was the guy complaining. Sure, he was across the table, but I was that guy only five years earlier. He didn’t want advice. He had a narrative. Besides, his problems weren’t tactical. He believed he was at the world’s mercy. Life was just happening to him. So I tuned out and checked my messages. […]

  • No More Separating Business From Private Life

    Your business hits 5 years, 10 years, 15–so what? Does it really matter if we hold a party, do a press release, and mark the day? It's not why time matters, but why any of it does. I was ignoring the dates, because I had neglected my "why". The answer lay in the secret life I led by night. […]

  • Bullying And Business: What Entrepreneurs Can Learn From A Strategy Of Self-Preservation

    We may think business leaders, founders, and thought leaders are immune to bullying. But remember that blistering email you got from a client, or the RFP where you heard what competitors say about you, or the social media dust-up that started with a crazy complaint. That started when we were kids. […]

All Forbes Articles

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