The Corporate Story™

Striking Narratives for Growth, Learning, and Change

11 About Page Examples

Killer About Pages: Mailchimp, Godaddy, CTSI-Global, Clark Hulings Fund

Place of Abundance

JetBlue, MSK, Wow Air, and Aspirational Storytelling

Promoting PR Events and Awards

Dupont, Comet Chat, & Boutique Undertakers: Promoting Your PR Coup

social media

Permission Granted: You Can Ignore Social Media

Bearded Man - Marketing Campaign Design

Bellroy and Beardman: Going from Story to Campaign

agile marketing project

Done Is My Favorite Word: How I Became An Agile Practitioner

Edge Marketing

KFC, Goth Kids, Sexy Mothers, and Edge Marketing

Sales-Marketing Alignment

Apocalypse Now: The Military Guide to Marketing-Sales Alignment

email open rates

Zillow, Birchbox, & Clint Eastwood: Go Ahead–Make ’em Read Your Email

Marketing-Sales Alignment

The West Wing: Align Sales and Marketing with Case Studies

brand narrative

Why We Drove a Porsche into Twitter: 40 Days of Corporate Storytelling

Post-Truth Marketing

Coke, Chrysler, & Archie: Promote Shared Reality In A Post-Truth Fairytale

saying no

Love Your Life, Say ‘No’ A Lot, And Prioritize Time Over Being Nice

keyword rich domain names

Seinfeld: Stop Registering Domains and Start Telling Your Story

marketing messaging

Harry’s Razor, Mad Magazine, & Lassie: Send Stories–Not Messages

corporate storytelling

Bad Company: Play the Bones of Your Corporate Story

MadPipe's Ideas are Featured In:

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About once/month, Corporate Storyteller and Digital Ecologist® Daniel DiGriz weaves together interesting stories around organizational transformation, education, and marketing.


"Creating a conversation around a value proposition of your brand has more value than a technical fix or a big ad budget."

- MadPipe in SmartBlogs


"Brands with something substantive to say can stake out significant spots in search and social."

- MadPipe in Memeburn


"Content is coming out of our ears. Content isn't king; strategy is."

- MadPipe in Hubspot's Agency Post


"We're educating clients to make decisions that raise the bar for everyone."

- MadPipe in SUCCESS Magazine

Killer About Pages: Mailchimp, Godaddy, CTSI-Global, Clark Hulings Fund

JetBlue, MSK, Wow Air, and Aspirational Storytelling

Dupont, Comet Chat, & Boutique Undertakers: Promoting Your PR Coup

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