Blog Campaigns Climb Search. Impress Leads. Outsource Your Blog.
"Everyone needs it, but no one has time. I love a proposition like that." - Daniel DiGriz
Blogs
A blog exists to lead and get leads.
Problem
Most blogs aren’t consistent enough to matter; the content isn’t aligned with the sales conversations that are getting prospects to say yes, and you run out of topics quickly.
Hurdle
Maybe you post a few press releases, article mentions, or the news of the day, but that won’t cut it for long. You aren’t sure what type of content has the greatest impact and how often to deploy it.
Mandate
A blog exists not for its own sake but as the primary owned-media source of the company. It can deliver multiple formats, from case studies to company news to solutions for prospects' problems.
THERE'S A RECIPE FOR CREATING YOUR CONTENT STRATEGY
Let your brand story guide creation of thematic campaigns. Advocate for a specific audience—misalignment there just wastes the effort. Have a conscious plan for distribution.
Blither withers,
but insight delights.
The first sign a thing should be outsourced is there's never time to do it both consistently and well.
Success Is Seeing the Needle Move!
And everything else is codswallop.
You can only improve
what you can prove.
