Blog Campaigns Climb Search. Impress Leads. Outsource Your Blog.

"Everyone needs it, but no one has time. I love a proposition like that." - Daniel DiGriz

Blogs

A blog exists to lead and get leads.

Problem

Most blogs aren’t consistent enough to matter; the content isn’t aligned with the sales conversations that are getting prospects to say yes, and you run out of topics quickly.

Hurdle

Maybe you post a few press releases, article mentions, or the news of the day, but that won’t cut it for long. You aren’t sure what type of content has the greatest impact and how often to deploy it.

Solution

Let's lay out a plan for content that matches your goals, from sales to SEO. MadPipe will build campaigns, if you like, and create an optimal method for getting better content.

Mandate

A blog exists not for its own sake but as the primary owned-media source of the company. It can deliver multiple formats, from case studies to company news to solutions for prospects' problems.

THERE'S A RECIPE FOR CREATING YOUR CONTENT STRATEGY

Let your brand story guide creation of thematic campaigns. Advocate for a specific audience—misalignment there just wastes the effort. Have a conscious plan for distribution.

Blog Strategy Venn Diagram

Blither withers,

but insight delights.

outsourced company blog

The first sign a thing should be outsourced is there's never time to do it both consistently and well.

Success Is Seeing the Needle Move!

And everything else is codswallop.

Eyeballs on content (awareness of our brand)
%
New leads (engagement with our content)
%
Sold customers (revenue increase)
%

You can only improve

what you can prove.

MadPipe's Ideas Are Featured In:

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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