FORGET WHAT I DO – WHAT’S MY BUSINESS MODEL?

We may know Melissa Kresch is a psychologist, but is she Jungian, Rogerian… what is her approach and how does it really WORK?

We may know Bruce Wernick provides relief from taxation with insurance that pays us back while we’re still alive – it’s truly LIFE insurance. But how does THAT work, exactly?

And Elizabeth Hulings is a business strategist – but what does that mean? Does she sit around playing RISK while tossing out business advice? What’s her PROCESS for working with clients?

One primary reason a networking group like BNI is systematic in its approach, and we routinely schedule 1:1’s with each other (completely at our own leisure, of course) is to understand each other’s BUSINESS MODELS.

Without that, we might sort of know what another person does, but we don’t get the more IMPORTANT reality of HOW they do it.

Without getting the business model, we don’t get each other at all.

And that’s the OPPORTUNITY we’ve committed to seizing – to get our heads around HOW each of our partners works, so we’re more than a walking directory listing. We’re a HOW STUFF WORKS of solutions and problem solvers.

This is a decided edge over the kind of ‘grab a stack of business cards and show up at a mixer’ networking that can too often become the default mode for ‘drumming up business’. Digging deeper lets us build the kind of understanding and trust that brings substantive referrals and we’re loving it.

Originally published at BNI 45 NYC.

Daniel DiGriz

Daniel DiGriz is a corporate storyteller and Digital Ecologist® at MadPipe, which provides creative direction, marketing leadership in marketing, and campaign direction for firms that want a stronger connection with their audience. A Digital Ecologist® applies strategic principles from both natural and digital ecologies to help organizations thrive across multiple ecosystems. Daniel hosts podcasts, speaks at conferences, and his ideas have appeared in Inc, SmartBlog, MediaPost, Forbes, and Success Magazine.
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