One of the great things about systematic networking, the way we do it in a BNI group, is the elevator pitches change frequently. Lots of people focus on one theme per month but give a different commercial every week.
That’s a great way to do it, too, because our audience is less likely to tune out, and more likely to hear a new facet of our services or current area of need. It takes time to prepare all those pitches, though. How long? 5-minutes? 10-minutes? 20?
- 1 IN A WORD, WE CAN GET WHAT WE CAME FOR.
- 2 10 HOURS IS A BIG INVESTMENT AS A CHAPTER.
- 3 IF OUR BUSINESSES WERE LOSING 10HRS/MONTH, WE’D BE *ON* IT!
- 4 IT ISN’T REALLY 10HRS THOUGH – IT’S 3000% MORE THAN THAT.
- 5 BECAUSE 30 PEOPLE ARE INVOLVED SIMULTANEOUSLY:
- 6 COLLECTIVELY WE’RE “STOCKHOLDERS” IN A JOINT ENTERPRISE.
IN A WORD, WE CAN GET WHAT WE CAME FOR.
If each member of our chapter spends 5-minutes per week preparing – about the time it takes to play one song like “Stairway to Heaven” or The Who’s “Won’t Be Fooled Again” that’s (collectively for the chapter) 10-hours per month.
10 HOURS IS A BIG INVESTMENT AS A CHAPTER.
So what does it say if that investment is lost, because we’re distracted, rehearsing our own pitch, talking over others, tuned out, or just spaced out not listening?
IF OUR BUSINESSES WERE LOSING 10HRS/MONTH, WE’D BE *ON* IT!
And yet, that’s exactly what it is – time invested by our businesses collaborating with each other to achieve a mutually beneficial effect. We, as business owners, are the investors.
IT ISN’T REALLY 10HRS THOUGH – IT’S 3000% MORE THAN THAT.
Because each person needs to absorb each OTHER person’s commercial, and utilize that as a sales primer for their referral partners, it’s actually 10hrs multiplied a second time – by the number of members in the chapter.
BECAUSE 30 PEOPLE ARE INVOLVED SIMULTANEOUSLY:
What’s at risk is 300 “man” hours. In other words, the collaborative opportunity cost, just from paying LESS than full attention to each other’s commercials, is enormous! It’s not spent investment, but WASTED investment.
COLLECTIVELY WE’RE “STOCKHOLDERS” IN A JOINT ENTERPRISE.
The weekly meeting is the stockholders’ meeting. It’s OUR chapter, and we get to say how we use the most precious resource we’ve got – our attention. If we cost ourselves 300 hours, we are only shooting our mutual venture in the foot.
Making this profitable for everyone means, in a networking meeting, giving each person’s commercial the attention they worked so hard for.
Originally published at BNI 45 NYC.