Brand Advocacy & Evangelism Customer + Employee: Retention, Loyalty, Engagement
"Aligning brand advocacy with brand evangelism puts brands and customers on the same side of the table." - Daniel DiGriz
Why an Advocacy—Evangelism Program
A brand doesn't have a cause. A brand IS a cause.
Marketing is expensive, but especially when it's not well-supported by the company as a whole. We simply can't afford our brand story to sit in a silo or be locked up in one department. We want everyone onboard.
Most teams outside marketing don't know how to help, aren't being asked in a way they relate to, can't identify how the brand mission plugs into company culture or realize their crucial role in driving it.
People pitch in where the ask aligns with their own intrinsic motivations and aspirations for achieving personal goals and shaping the world around them. That alone, not "you have to", gets them onboard.
"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience."
is a product.
is a culture.
Make the Information Silo
your Battle of Shiloh. (win it)
"Our mission is the change we want to bring about in the market and why that matters in the world."
Connect your audience to an aspirational narrative that motivates the team as well as end-users and is reflected in each department and practice area.
Assemble your Magnificent Seven, "A-Team", or Dirty Dozen. Each knows their job, keeps their head in the game, and does what they say when they say.
No more business as usual. Align your firm end to end with brand goals, so the entire organization pursues outcomes that produce revenue or results.
"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience." – Daniel DiGriz
Success is Seeing the Needle Move!
And everything else is codswallop.
You can only improve
what you can prove.