Brand Advocacy & Evangelism Customer + Employee: Retention, Loyalty, Engagement

"Aligning brand advocacy with brand evangelism puts brands and customers on the same side of the table." - Daniel DiGriz

Why an Advocacy—Evangelism Program

A brand doesn't have a cause. A brand IS a cause.

Problem

Marketing is expensive, but especially when it's not well-supported by the company as a whole. We simply can't afford our brand story to sit in a silo or be locked up in one department. We want everyone onboard.

Hurdle

Most teams outside marketing don't know how to help, aren't being asked in a way they relate to, can't identify how the brand mission plugs into company culture or realize their crucial role in driving it.

Solution

People pitch in where the ask aligns with their own intrinsic motivations and aspirations for achieving personal goals and shaping the world around them. That alone, not "you have to", gets them onboard.

Mandate

"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience."

Company Culture NYC

Your Culture

is a product.

product narrative

Your Product

is a culture.

Make the Information Silo

your Battle of Shiloh. (win it)

Brand Advocacy and Evangelism

"Our mission is the change we want to bring about in the market and why that matters in the world."

Transformation

THE STORY

Connect your audience to an aspirational narrative that motivates the team as well as end-users and is reflected in each department and practice area.

MadPipe codifies the organizational narrative–the brand story. That forms the basis of the implementation plan and strategic forecast. Contact MadPipe.

THE TEAM

Assemble your Magnificent Seven, "A-Team", or Dirty Dozen. Each knows their job, keeps their head in the game, and does what they say when they say.

MadPipe assembles an optimal team around the plan and leads implementation in alignment with stakeholder goals and accountability for objective deliverables. Contact MadPipe.

THE GOALS

No more business as usual. Align your firm end to end with brand goals, so the entire organization pursues outcomes that produce revenue or results.

MadPipe’s team produces the end-results the program requires. The plan and narrative are adjusted and the process continually refined as the group learns from actual execution. Contact MadPipe.

"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience." – Daniel DiGriz

Success is Seeing the Needle Move!

And everything else is codswallop.

Eyeballs on content (awareness of our brand)
%
New leads (engagement with our content)
%
Sold customers (revenue increase)
%

You can only improve

what you can prove.

MadPipe's Ideas Are Featured In:

You Like This Way of Thinking

About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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