Branding Unified Look | Instant Recognition | Memorable Vibe | Iconic Appeal
"Obviously, a brand that looks like everyone else isn't bold enough to be memorable." - Daniel DiGriz
Why Bother With Branding
If you want to close, be at home in your clothes.
Problem
Your competition stand out, but it's more than a color—who isn’t using some shade of blue? You want to be as recognizable as FedEx, Cisco, 3M, or Caterpillar.
Hurdle
You’re too close to the brand to translate the intellectual message into emotional content. You neither want it to bog down in committee nor entrust it to a lone designer.
Solution
Let’s expand your color palette and font stack without losing the old, create a simple brand guide & templates, and nail the tag line, so everyone can FEEL what you stand for.
Mandate
Your branding needs to reflect the company’s tone, look like a million bucks, stay consistent (vs. all over the map), and be as identifiable as the Green Bay Packers.
MadPipe is going to work with your internal team, your designer (if you have one), our designer if you don't and we need one (you might not!), and spin your brand into a better version of itself.
They'll know your name
when you don't look the same.
Your brand is what people recognize about you, and then what they remember.
