Case Study: MarketSmiths

The premier marketing agency for copywriting and content was bent on growth. They wanted to shift from labor-intensive networking efforts for generating referrals to getting most of their business from search. They wanted the mix of leads to be more enterprise. And they wanted to pull past inferior competitors creating a distraction in the market. They needed to embed an outside expert to collaborate deeply with Sales, connecting core value propositions with pivotal new customers through SEO, messaging, and campaign leadership. Daniel DiGriz of MadPipe became the firm's external CMO. This is what happened . . . 

External CMO | Marketing Director

A Series of Powerful Goals

Each stage of growth was pegged to a specific goal, and each goal was tied to revenue.

End-to-end Solutions

MadPipe worked closely with MarketSmiths team members to create a seamless process for end-to-end solutions.

This is how we increased revenue.

Search Optimization

In-depth lead behavior research and aggressive content production.

Branding Adjustments

Designs that appeal to the sales demographics, enhanced UX.

How we created a marketing organization.
This is how we increased revenue.

Concerted Campaigns

Targeting key industries, focused on key pain points and value drivers.

Sales Collateral

New one-sheeters, pitch deck slides, and website pages.

How we created a marketing organization.

Results: "If you can name the goal, you can reach it."

MarketSmiths was extraordinarily clear on its goals, remained committed to them throughout the engagement, held up their end, and played to win. The results have been phenomenal, but also what one expects from clarity, dedication, and enthusiastic support of MadPipe's proven process.


leads coming from inbound


reduced acquisition cost


increase in avg. lead budget


increase in annual customer spend


greater revenue over 7yrs
  • Marketing content creation systematized
  • A website that converts in droves
  • More available resources to apply to growth
  • Glowing case studies of enterprise clients
  • Increased client referrals
  • A clearer demonstration of value
  • Greater average client retention
  • New media and publicity opportunities
  • Seamless marketing-sales alignment
  • A self-sustaining internal marketing practice

The agency was recently named to the Inc. 5000 list of fastest growing privately held companies.

INC 5000 List

"Thanks to the expert guidance of Madpipe over the past 7 years, our website attracts 2-10 qualified organic leads per day—and hundreds per month. Every month or so, at least one of these leads represents a major opportunity. This has resulted in steep growth and millions in revenue."

— Jean Tang, Chief Growth Officer

Jean Tang

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.


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