Case Study: MarketSmiths
The premier marketing agency for copywriting and content was bent on growth. They wanted to shift from labor-intensive networking efforts for generating referrals to getting most of their business from search. They wanted the mix of leads to be more enterprise. And they wanted to pull past inferior competitors creating a distraction in the market. They needed to embed an outside expert to collaborate deeply with Sales, connecting core value propositions with pivotal new customers through SEO, messaging, and campaign leadership. Daniel DiGriz of MadPipe became the firm's external CMO. This is what happened . . .
A Series of Powerful Goals
Each stage of growth was pegged to a specific goal, and each goal was tied to revenue.
MadPipe worked closely with MarketSmiths team members to create a seamless process for end-to-end solutions.
Results: "If you can name the goal, you can reach it."
MarketSmiths was extraordinarily clear on its goals, remained committed to them throughout the engagement, held up their end, and played to win. The results have been phenomenal, but also what one expects from clarity, dedication, and enthusiastic support of MadPipe's proven process.
0%leads coming from inbound
0%reduced acquisition cost
0%increase in avg. lead budget
0%increase in annual customer spend
0%greater revenue over 7yrs
The agency was recently named to the Inc. 5000 list of fastest growing privately held companies.
"Thanks to the expert guidance of Madpipe over the past 7 years, our website attracts 2-10 qualified organic leads per day—and hundreds per month. Every month or so, at least one of these leads represents a major opportunity. This has resulted in steep growth and millions in revenue."
— Jean Tang, Chief Growth Officer