Plow Through Marketing Hurdles

Marketing Problems and Hurdles

The MadPipe team talked with resident Digital Ecologist® Daniel DiGriz about how to break the holds, bottlenecks, and barriers that leave brands and organizations in a marketing rut. We culled these insights. What are some of the barriers to internal teams being effective at marketing? Leaders get in their own way. They can hobble the process … Read more

Your CRM is Not Actually for Managing Contacts

CRM

The problem with most CRMs is they’re not being used as CRMs. They’re merely being used to store e-mail contacts for mailing lists. What a CRM is actually for, is to help you make correct marketing and sales decisions. Almost any CRM will work for that purpose, because every CRM has the most critical things in common. … Read more

Respond With Class to Negative Online Reviews

negative yelp reviews

Negative reviews in online venues can be painful for a brand, but they’re also excellent opportunities. The overall goals should include 1) demonstrating that the brand is responsive, open, and sensitive and 2) moving the conversation into privacy, so both parties can dispense with the need to appeal to the crowd. Keep it Short and Constructive, Add … Read more

All Marketing is Hijacking

ambush marketing

The MadPipe team interviewed our Digital Ecologist® Daniel DiGriz about social hijacking and ambush marketing. We culled these 7 insights. What do you mean by social hijacking? First, it’s a good thing. Social hijacking is the whole range of marketing activities that use the inertia of someone else. They set a ball in motion, and we take … Read more

Creating Links To, From, and Within Your Website

Creating Website Links for SEO

The MadPipe team interviewed our Digital Ecologist® Daniel DiGriz about working with links. We culled 6 crucial insights on building links into a marketing strategy. Should blog posts link out to other websites? This usually gets asked because people are interested in search engine optimization. It’s a best practice is to link to authoritative sources … Read more

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You Like This Way of Thinking

About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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