3 Components of Great Market Differentiators

marketing leadership

Differentiators are those pieces of content that distinguish you truthfully and effectively from competition. They’re used in various marketing channels to help potential clients make optimal choices. Sometimes they’re called UVP (Unique Value Propositions). Three things make them awesome vs. limp and lame: Differentiators have to be specific or tangible Fluffy generalities typify ineffective differentiators. … Read more

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About once/month, Corporate Storyteller and Digital Ecologist® Daniel DiGriz weaves together interesting stories around organizational transformation, education, and marketing.