3 Components of Great Market Differentiators

marketing leadership

Differentiators are those pieces of content that distinguish you truthfully and effectively from competition. They’re used in various marketing channels to help potential clients make optimal choices. Sometimes they’re called UVP (Unique Value Propositions). Three things make them awesome vs. limp and lame: Differentiators have to be specific or tangible Fluffy generalities typify ineffective differentiators. … Read more

MadPipe's Ideas are Featured In:

Sorry, we couldn't find any posts. Please try a different search.

You Like This Way of Thinking

About once/month, Corporate Storyteller and Digital Ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

Let's answer a few questions, to help MadPipe create the most valuable info.

powered by Typeform

Looking for the [contact form]?

OCCASIONAL COMMENTS ON

Marketing Director for Hire
Everything flows to your door.®