Apocalypse Now: The Military Guide to Marketing-Sales Alignment

Sales-Marketing Alignment

The struggle for alignment starts with domain. Sales departments sometimes say, “Just get us leads, and we’ll close them”. Sure but, if it’s that simple, anyone can close them–marketing can close them–so why do would it need a sales department? Marketing departments like to say there are best practices for everything marketing-related, so let marketing lead, … Read more

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About once/month, Corporate Storyteller and Digital Ecologist® Daniel DiGriz weaves together interesting stories around organizational transformation, education, and marketing.