Seinfeld: Stop Registering Domains and Start Telling Your Story

keyword rich domain names

Kruger Industrial Smoothing at kruger.meh registers some catchy domain names, like SmoothBetter.any and Kruger points both domains at their current home page. And then…? Wait for it…! Nothing. That’s because extra domains don’t add any value–by themselves. “How do we make these cool domains work for us,” asks Kruger? But Kruger has it backwards: … Read more

The Ardbeg Committee: Get Brand Evangelism Right Out of the Bottle

Brand Evangelism

The Worldwide Ardbeg Committee, a loyalty program for drinkers of Ardbeg Scotch, is a perfect example of rallying fans around a brand they love. The basis is including end-users in the company narrative and product roadmap. They get recognition as stakeholders in the brand and limited edition access to something for which they’ve already demonstrated … Read more

Subservient Chicken: Feed the Psychological Needs of Your Audience

Consumer Psychology

Consumer psychology has evolved and, more importantly, it’s now crucial for every company engaged in marketing to understand something about consumer thinking. This is especially true for content marketing (social, blogging, e-mail, etc). There are 6 psychological needs that brands must satisfy with their content marketing campaigns: Entertain The Need for Enjoyment Burger King’s tongue can’t … Read more

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About once/month, Corporate Storyteller and Digital Ecologist® Daniel DiGriz weaves together interesting stories around organizational transformation, education, and marketing.