The Ardbeg Committee: Get Brand Evangelism Right Out of the Bottle

Brand Evangelism

The Worldwide Ardbeg Committee, a loyalty program for drinkers of Ardbeg Scotch, is a perfect example of rallying fans around a brand they love. The basis is including end-users in the company narrative and product roadmap. They get recognition as stakeholders in the brand and limited edition access to something for which they’ve already demonstrated … Read more

Subservient Chicken: Feed the Psychological Needs of Your Audience

Consumer Psychology

Consumer psychology has evolved and, more importantly, it’s now crucial for every company engaged in marketing to understand something about consumer thinking. This is especially true for content marketing (social, blogging, e-mail, etc). There are 6 psychological needs that brands must satisfy with their content marketing campaigns: Entertain The Need for Enjoyment Burger King’s tongue can’t … Read more

Lucky Strikes: Create a Powerful Tagline – Not A Boring Slogan

Boring vs. Best Taglines & Marketing Slogans

A tagline – the slogan you attach to your brand – should be memorable, not empty, salesy, or clichéd. Too often, companies make their tagline an afterthought, a knee jerk impulse, or they overthink it (it’s accurate but not interesting). A Tagline is a Short, Pointed Story Great taglines reward the audience’s attention with the … Read more

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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