A gaggle is a group of mutual fans that agree to amplify each other’s content when it meets certain criteria. That means:
- a) Your followers are not just passive hangers-on, but potential partners in each other’s marketing strategy.
- b) It’s not your number of followers that matters so much – it’s the potential reach when considering ALL of your mutual audiences.
Of course, there’s a lot of integrity required to make effective use of a gaggle. People that do it as a ‘trick’ end up spamming their allies and losing their friends.
You can’t neglect setting the criteria for participation, laying down the method for choosing content, selecting networks, and vetting the potential partners.
This is just one example of the kind of strategy MadPipe helps clients consider, evaluate, and potentially implement to expand their brands.
If you’re interested in thinking outside of the box (this many followers, that many likes, so many thumbs up, etc), contact MadPipe and let’s apply some real strategy to your marketing.