You may wonder what hashtags are, let alone why you need them, and how to use them.
If you’ve got menu links on your website [HOME] [ABOUT] [CONTACT], it’s just like that. You’re creating links, except that hashtags link to other posts that use the same hashtag.
Why do that, when people will find OTHER PEOPLE’S CONTENT when they click? OH NO! Simple: because then people will find YOUR content when they click other people’s hashtags.
It’s an exchange, and it’s participation in a discussion, which is what social media is all about. So how do you choose hashtags?
Well, there are lots of strategies: trending, campaign tags, winks, and others. The important thing is to start with an overall social media strategy for your brand that is refined, increasingly, over time.
Start at the top, not with hashtags. It’s good to have some perspective and order – a plan.
That’s where MadPipe comes in. You lease a marketing director to lead your brand’s strategy, and the hashtags are just one of many components that work TOGETHER to bring you out on top. Contact MadPipe to get started.