The problem with being too close to your marketing is it’s harder to see what our more skeptical audience sees.
It’s too easy to just hear their “no” and think they’re wrong.
We might be true believers, but they’re not sold yet, or they’d already be clients. We’ve drunk our own Kool-Aid.
We need get into the mind of our mainstream, which is skeptical, and EMBRACE it!
What are their objections and, more important, what MERIT can we find in those objections. There are often truly VALUABLE insights people have, even when they’re saying “no, thanks!”
You can offer a different solution than expected, but only if you at least validate a listener’s concerns. A converted “no” client is more likely to last than a client who buys into it all, only to switch to a different brand on a similar impulse.
Your brand needs someone to help you dig into client’s minds and come away with actionable insights on their psychology.
Don’t gaze into a crystal ball or, worse, keep sipping your own juice. Reach out to MadPipe, and let’s taste the audience’s wisdom together.