A marketing team can be composed of vendors, contractors, and staff. It can get out of control fast, if no one is there to tie it all together strategically.
Sure, there’s the agency route, but a) it’s expensive, b) you often get freelancers who don’t fully get who you are, and c) 100% outsourced marketing has never been as effective as staying close to your brand and infusing the conversation with your own thought leadership.
So who is minding the store? You don’t have the time, certainly. Besides being focused on running the actual business, marketing strategy wasn’t your major.
Most of us, whether we’re the CEO or a Marketing Director for a company, need an edge and someone to plan it and guide it for us.
Leasing a marketing director from MadPipe means you’re not paying out another full executive salary, but you ARE getting the leadership and direction it takes to make a diverse marketing approach work.
Get a marketing director or digital strategist from MadPipe, and you won’t have to look back and wonder where you’re going.