Advice is coming at us from everywhere, all the time. There are two problems with this:
- When it’s all the same counsel, our competition has it too, and it’s too generic to be useful.
- When it’s too personal (my secret sauce), it’s ineffective. We don’t each get our own internet.
This conundrum plagues brands surrounded by advisors that are only looking to control the budget.
Typically, it’s when the advisors are the gateway to service providers or actually provide marketing services themselves.
Useful recommendations follow industry standards while still breaking rules. They aren’t just opinion, but they also aren’t just doctrine. Nowhere is that more obvious than when the brand is rapidly evolving. Keeping pace with rapid change is one sign of authentic strategy.
Don’t just drink the Kool-aid of any old marketing platitudes or crystal ball wisdom. Contact MadPipe, and have an ally that rolls WITH your brand.