Competitor Analysis Report on Competitor Marketing Strategy & Performance

"An experienced eye can tell what the competition is doing." - Daniel DiGriz

Why Competitive Analysis

Where they're dull, be clever and you'll eat forever.

Problem

A competitive analysis is often either fluff, stuff you already knew, or not actionable.

Hurdle

You can stare at the other guys' flyers and websites, but you'll need knowing eyes on their digital strategy to find helpful gaps & opportunities.

Solution

Put a digital strategist on the team who analyzes the SWOT and plans the solution.

Mandate

You're in a competitive posture just knowing what the competition is up to, reading their digital like an RFP, spotting where they're weak.

Opt for a bigger slice of pie. Your competition has no problem taking clients that should be yours. Let's play to beat them.

Includes Competitive SEO Analysis.

Strengths

  • Well-aged domain
  • Brand has some mentions
  • Some customer reviews
  • Some online industry press
  • Lots of older content
  • Strong CTAs & Use Cases
  • Notes

Weaknesses

  • Thin content
  • Slim On-page SEO
  • Little fresh content
  • Little ongoing content
  • Some duplicate content
  • Fewer than avg mentions
  • Analysis

Opportunities

  • Competition: 80% no SEO
  • 70%: weak content strategy
  • 80%: dropped balls in 2019
  • We have a content budget
  • We have a brand story
  • Unexploited case studies
  • Recommendations

Threats

Top competitor:

  • Has more client assets +
  • Aggressive off-page SEO
  • Top 2 have on-page SEO
  • Top 3 have content program
  • With robust, aged content
  • Comparison

Narrow the actions

to the ones that gain traction.

Search Marketing Competitive Analysis

If your mission is stronger, it matters who wins.

Success is Seeing the Needle Move!

And everything else is codswallop.

Eyeballs on content (awareness of our brand)
%
New leads (engagement with our content)
%
Sold customers (revenue increase)
%

You can only improve

what you can prove.

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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