Competitor Analysis Report on Competitor Marketing Strategy & Performance
"An experienced eye can tell what the competition is doing." - Daniel DiGriz
Why Competitive Analysis
Where they're dull, be clever and you'll eat forever.
Problem
A competitive analysis is often either fluff, stuff you already knew, or not actionable.
Hurdle
You can stare at the other guys' flyers and websites, but you'll need knowing eyes on their digital strategy to find helpful gaps & opportunities.
Solution
Put a digital strategist on the team who analyzes the SWOT and plans the solution.
Mandate
You're in a competitive posture just knowing what the competition is up to, reading their digital like an RFP, spotting where they're weak.
Opt for a bigger slice of pie. Your competition has no problem taking clients that should be yours. Let's play to beat them.
Includes Competitive SEO Analysis.
Strengths
- Well-aged domain
- Brand has some mentions
- Some customer reviews
- Some online industry press
- Lots of older content
- Strong CTAs & Use Cases
- Notes
Weaknesses
- Thin content
- Slim On-page SEO
- Little fresh content
- Little ongoing content
- Some duplicate content
- Fewer than avg mentions
- Analysis
Opportunities
- Competition: 80% no SEO
- 70%: weak content strategy
- 80%: dropped balls in 2019
- We have a content budget
- We have a brand story
- Unexploited case studies
- Recommendations
Threats
Top competitor:
- Has more client assets +
- Aggressive off-page SEO
- Top 2 have on-page SEO
- Top 3 have content program
- With robust, aged content
- Comparison
Narrow the actions
to the ones that gain traction.
If your mission is stronger, it matters who wins.
Success is Seeing the Needle Move!
And everything else is codswallop.
You can only improve
what you can prove.
