Website Content Strategy Support All Sales Stages With Content
"A great website is like a person who can talk to anybody." - Daniel DiGriz
Why Create a Content Plan
Fascinate and tantalize; don't boilerplate or patronize.
MadPipe plots out how differing visitors interact with your content from ideation to negotiation, taking into account how you get leads & how you WANT to get leads.
You want to account for users entering the content in different places from multiple sources and naturally introduce them to your fundamental sales argument.
From now on, you have the equivalent of a managing editor. MadPipe will blueprint your sitemap and content editorial structure, collaborating with your SMEs and anyone you have working content and design. Your website will get your audience into the boat, regardless of their point of entry.
If you laid out your website
and other collateral like a magazine editor.
You’d act as though you HAVE to
keep people coming back every month.
They skip, skim, and jump around.
You'll be there when they turn around.
Blah, blah, blah, blah. That's content without strategy.