Content Program Direction Leadership for your company content campaigns.
"Be heard—from one end of the sales funnel to the other." - Daniel DiGriz
Content Might Be King
But revenue still rules.
Content gets planned and created in a vacuum. Sales makes some. Marketing makes more. Other departments also put out content. There's no unified language or strategy.
Customers hear a cacophony of messages. When you want to demonstrate the firm's value to a sales prospect, it looks like you're all over the map—because you are.
Let's extract the core ideas that drive revenue, align the disparate departments doing outreach, and plan comprehensive campaigns with timely messages that support every customer stage.
You want buyers, partners, vendors, investors, and rating agencies to see a coherent body of communications representing how much you've "got it together" vs. the other challengers, leaders, and niche players in your industry.
A single vision
A company that arrives at one, shared version of the truth inspires people who aren't paid to be inspired.
Success Is Seeing the Needle Move!
And everything else is codswallop.
You can only improve
what you can prove.