Corporate Mission Brand Loyalty. Enthusiastic Champions. Motivated Workforce.
"Mission solves most of the problems of attracting and keeping clients and talent." - Daniel DiGriz
Why Authentic Company Mission
The applause is for the cause.
As the plenitude of options grows, company mission and mission-driven marketing drives buyer choices. But relatively few corporate responsibility programs are convincingly impactful.
You could declare a cause and throw some money at it, but customers are smart. They're aware of bandwagon ethics and unimpressed with a few carbon credits or planting the occasional tree.
Let's take on something aligned with your product roadmap, sales premise, brand story, company culture, & internal skillsets. Let's pull it from your DNA, not strain it from a momentary trend.
Buyers want to feel good about their choices. They want to know the companies they do business with care about the world that forms the context of those selections. Make it deeper than a mission page & win their loyalty.
THERE'S A RECIPE FOR VALIDATING YOUR CORPORATE MISSION.
This simple Venn Diagram tells us the strength of the mission and whether it is likely to be credible and succeed if resourced effectively.
Taking a stand
makes it a brand.
Sincerity first. Alignment with your operation second. Impact that leverages those things.
Connect your audience to an aspirational narrative that motivates the team as well as end-users and is reflected in each department and practice area.
Assemble your Magnificent Seven, "A-Team", or Dirty Dozen. Each knows their job, keeps their head in the game, and does what they say when they say.
No more business as usual. Align your firm end to end with brand goals, so the entire organization pursues outcomes that produce revenue or results.
"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience." – Daniel DiGriz
Success is Seeing the Needle Move!
And everything else is codswallop.
You can only improve
what you can prove.