"Most of the really actionable insights about a brand are in the gap. They can't be gleaned from the website or founding documents. They need to be brought out by asking foundational questions in a way that acknowledges the invisible evolution of the brand over time."
- Daniel DiGriz
Daniel DiGriz
Daniel DiGriz is Digital Ecologist® at MadPipe. A Digital Ecologist® applies strategic principles from natural ecologies to help brands thrive across digital ecosystems in the economic ecosphere.
Daniel is author of All Marketing is Dead and The Blogging Playbook for Aspiring Thought Leaders. He is external Marketing Director for multiple organizations. His ideas have appeared in Inc, SmartBlog, MediaPost, and Success Magazine, and he is a frequent presenter at thought leadership conferences.
Background
Daniel has invested countless hours demystifying marketing concepts and strategies for business. Before founding MadPipe, Daniel spent more than a decade as a corporate sales & technology trainer for Fortune 500 companies and a content director for online publications. He has a Master of Education in Instructional Technology, which solidified his effectiveness in emerging, collaborative, and social technologies. When the bottom fell out of the economy in 2007, rather than wither or fade, Daniel founded his own company on the premise that, with effective strategy, businesses can THRIVE in any financial environment. The growth of MadPipe and its clients has borne out this assertion.
Deep Dive Workshops and Training
Public Speaking
Daniel DiGriz has given presentations at a variety of thought leadership conferences, including SXSW Interactive and venues, such as Science, Industry and Business Library (SIBL) of the New York Public Library. To contact Daniel about being a professional speaker at your event, use the form below.
MadPipe's Ideas are Featured In:
See Who Else is Talking:
Anthony Davenport
CEO, Regal Credit Management
MadPipe has been instrumental in getting us to organize our strategy & build marketing efficiency. By working with multiple firms, our external Marketing Director has been able to provide strategic insights from across industry lines. As CEO, I've learned to better prepare all areas of our business for change.
Elizabeth Hulings
Director, Clark Hulings Fund
MadPipe has been an invaluable partner on multiple projects. Whether it's specific tactics to accomplish quotidian marketing goals or developing long-term, multi-tiered strategies to build momentum and drive revenue, MadPipe causes clients to move forward at surprising speed.
Jean Tang
CEO, MarketSmiths
For a virtual company in 4 cities, MadPipe directs 10 campaigns for 4 employees + 9 contractors, with hard deadlines they can't screw around on. Our Marketing Director suggests new campaigns, spot trains whatever we need, troubleshoots roadblocks, recommends tools and resources, and analyzes our metrics. Now 60-75% of our business comes from search and there is new business from social.
MadPipe has a lot of actionable insights to share
About once/month, our Digital Ecologist® Daniel DiGriz alerts you of a change affecting your site, search, or social or an opportunity to improve your digital reach, reputation, and relationships.
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