Glossary of Terms

We try to utilize plain English where possible, but some specialized terms are inevitable. Those we try to stick as close as possible to industry standard usage.

  • ABR
  • Adjusted Bounce Rate
  • Analytics
  • Brand Advocacy
  • Brand Advocate
  • Brand Evangelist
  • Brand Evangelism
  • Cause Marketing
  • Content Strategy
  • corporate mission
  • corporate responsibility
  • CTA
  • CTAs
  • doFollow
  • Effective Frequency
  • Implied Link
  • KPI
  • Lead Gen
  • Marketing Automation
  • Mental Model
  • mission-driven marketing
  • noFollow
  • Retail
  • RFP
  • ROI
  • SEO
  • SEOs
  • Sitemap
  • SMB
  • SME
  • SWaudit
  • SWOT
  • SWOT Analysis
  • User Experience
  • User Journey
  • UX

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