Glossary of Terms
We try to utilize plain English where possible, but some specialized terms are inevitable. Those we try to stick as close as possible to industry standard usage.
- ABR
- Adjusted Bounce Rate
- Analytics
- Brand Advocacy
- Brand Advocate
- Brand Evangelist
- Brand Evangelism
- Cause Marketing
- Content Strategy
- corporate mission
- corporate responsibility
- CTA
- CTAs
- doFollow
- Effective Frequency
- Implied Link
- KPI
- Lead Gen
- Marketing Automation
- Mental Model
- mission-driven marketing
- noFollow
- Retail
- RFP
- ROI
- SEO
- SEOs
- Sitemap
- SMB
- SME
- SWaudit
- SWOT
- SWOT Analysis
- User Experience
- User Journey
- UX
