In one day, we can typically:

• Stage the website framework on a hosting account.
• Build a home page with multiple rows.
• Build 3 simple supporting pages.
• Go over and implement tweaks and changes.
• Make the website live.

For updates after the initial day/build, you can schedule additional hours on our appointment calendar at a fixed hourly rate.

The work will be done WHILE you are on the call.

For basic additions to content (additional testimonials, FAQs, or staff bios) or to tweak headline wording, your own staff can do that. We provide a simple video library that is usually sufficient for how-to.

Unbundling maintenance is how you save money and maintain responsiveness. It's best to separate the following:

• content updates: you can make these yourself, after the build
• design updates: engage us by the hour after the initial build
• actual website maintenance: approximately $99/mo - we'll recommend a highly rated 24/7 maintenance team
• website hosting: $15-25/mo & up, depending on visitor volume
• domain registrar: annual renewal for your dot com or dot org (you're already paying a registrar for that)

You website will be what we consider minimum viable product on the initial build day, which means you can confidently make it live.

The beauty of having it live, even if you plan to add additional content, is that you get a feel for the live site and know what additional changes you want.

Meanwhile, there's no losing time and opportunity cost waiting for it to be perfect; a website never is - it's an ongoing tool in your marketing strategy.

1. Have the initial conversation
2. Sign an agreement
3. Mail a check
4. Provide all requested information
5. Schedule the initial build day

On the build day, we'll usually have three 30 minute consults at key check points in the build process. That's so your input plays a pivotal role.

We'll provide you an interview form to fully complete BEFORE the build day. If it's not complete at least 24-hours before, we'll need to reschedule for a future date.

We're often asked if we can substitute for the interview material a number of flyers, pitch decks, and documents the company has created (or the interview says "see document we sent"). No, because a website is not simply an online version of that material.

We keep the process lean but effective by asking you to translate that material and your own knowledge of the business into keen answers to incisive questions that lead to a stellar website.

After we have the initial conversation, get a signed agreement, and the check has cleared, we will need:

• Completed interview form
• Name of your domain registrar (who is billing you to renew your dot com or dot org) - we won't move your domain.
• Company logo (if you want one on the site) in multiple formats and sizes (preferably at least 360x76px in .png format with transparent background)
• Other images you may want to use (if you have them in similar web-ready format - e.g. PNG or GIF with transparent or white backgrounds).
• Set up your account (with payment method) at our designated hosting provider (this is not the same as your domain registrar).
• Written content (e.g. testimonials, FAQs, staff bios/photos) - you can provide up to 5 of each (you can add more to the site yourself, later).
• We will work with you to schedule the initial build day (usually on a Saturday or Sunday). On that day, we need full access to you when we need you on the phone or by email or chat. You need to be in the office (not traveling, at a game, etc).

No. The way we stay efficient and lean on time is having full access to you (as needed) during the initial build, and having you on the phone during individual update calls after that.

The kind of website you get from handing someone a list of changes or an initial "book" of material about your business is far inferior to what you get answering questions in a live environment. We don't want the 80-page document, because that's not what will move website visitors; we want you.

We can write some basic things like headlines and a few very short summaries, but we are not professional editors or copywriters. If you want professionally written content on the project, we recommend you contact MarketSmiths and request one of two options:

1. Create initial content pieces for the site in advance (before we create the site)
2. Review the site after the initial build, and propose written content additions which can be additional site revisions.

We work with MarketSmiths often, and there's simply no better copywriting firm on the planet.

We will pull up to ten high resolution photos (our choice) for use on the site, and also draw on ready to use images you provide. But we are not professional graphic editors or designers. If you want a professionally designed logo or particular graphics developed before the initial build day or to replace images we've used, we can refer you to one of several graphic designers we know.

A row on a page can include:

• Top navigation menu with company name
• Logo if you have one in a size/format that fits
• Hero image and headlines
• Explanation of services
• Call to action
• Contact or subscription form
• Testimonials
• Logos
• Embedded videos
• Footers with social icons, copyright, and other information
• Other things (with some limitations)

You may want to integrate Google Analytics, MailChimp, or embed a 3rd party e-commerce system like Ecwid. 

We can include those things, subject to time. Just be aware that we're working to deliver a site in a day, so the more ready you are for us (e.g. with google analytics tracking code, or mailchimp login/api information, or embed code from Ecwid), the more we can focus on other things.

At the end of the initial build day, you call or email your domain registrar to have them point the domain to the new IP address. The domain usually resolves to the new site over the next 48 hours (sometimes in as little as 4-12 hours).

Once the domain has resolved, we will tell the site to use the new domain, not the temporary one we used for staging.

No and no. Here's the reason for the limitations:

Online Website Builders: You don't want to be locked into some proprietary system that may not keep pace with your marketing strategy needs or search engine algorithm changes, and may raise prices, change interfaces, or shut down at any time. With managed hosting and self-hosted WordPress, you get the benefits of an easy to update platform but not the hassles. 

Other Hosting: Most hosting is "shared" hosting. You can bet, if it's less than $15/month, that's what it is. You don't want to share a thinly partitioned space with other websites that suck up all the bandwidth so your site can't handle visitors. If you've ever been on an airplane and struggled to use WIFI, because someone was watching a movie, you get the concept. With managed hosting that uses a virtual private server, you get high performance with few worries. Add to that, the normallya la carte services of anti-hacking, server-side caching for speed, and daily automated backups. The foundation you don't see is the secret sauce behind a website experience you love.

MadPipe is industry agnostic. You don't want your site to be just a clone of some generic financial, marketing, or B2B site. We work with all locations and industries, because we'e accommodating YOUR vision. The beauty of doing it this way is that the site can evolve as you need it to, or as you get more clarity on audience response.

This site is one. If you need a couple of others to feel confident we can do the work, yes, we can supply them. If you're looking for an extensive menu to pick ideas from, we suggest Google, since it'll provide many more data points.

Let's have a call, and get a clearer idea of what you're trying to achieve and whether we want to work together. We can talk pricing after that.

• SUSTAINABILITY: built on a widely-supported open platform and theme framework
• USABILITY: crafted with a fast page builder that anyone (your staff) can learn to use
• SEO READY: includes all basic SEO site initializations
• RESPONSIVE: mobile responsive right out of the box
• MARKETING FRIENDLY: clear, punchy calls to action, killer social features, and google integration
• HOSTING: built on high speed, high security hosting with built-in daily backups