Marketing actually starts with business goals, clear and rational thinking, and dealing with the fear and paralysis underlying a business. A poorly organized marketing plan can usually be tracked back to problems at the business level.
Elizabeth Hulings is a business strategist working with New York City companies on optimizing their business processes, achieving their business goals, and working in what they love.
Daniel DiGriz, Director of Digital Strategy at MadPipe, asks Elizabeth about the dysfunctions facing many companies, business owners, and professionals. Current public examples are explored, with conclusions for prioritizing business concerns.
Show Questions Include:
How would you characterize the priority of business strategy over marketing?
What are some examples of process and goals challenges that businesses have?