Podcast (marketingmadcast): Play in new window | Download (Duration: 15:17 — 14.0MB)
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An authentic conversation with clients starts BEFORE they read your web copy or social post. It starts with the visual context that content fills. A stock image, portrait photo, or random background may not be the way to go, if you’re trying to connect with potential clientele.
Ed Lefkowicz is a marketing photographer in the NYC area, helping companies truly engage their audience with visual information.
Daniel DiGriz, Director of Digital Strategy at MadPipe, asks Ed about the role of stock photography, how the new big graphics (‘hero graphics’) on web sites need to be shot, and what to do with that internal company library of custom images.
Show Questions Include:
What is marketing photography?
What’s wrong with stock photography?
What role does context play in marketing with photography?
What’s important, when it comes to hero images on websites?
