The Proper Length for Video Blogs

I’m interested in doing video blog posts – what’s my target length?

I’m Daniel DiGriz with MadPipe, and this is the MadPipe Mailbag. Now, each week MadPipe is opening mail with your marketing questions. Today, Sherman in Southern California would like to know, how long should a video blog be?

For those who don’t know what a video blog is, it’s really simple. It’s like a regular blog post only posted to YouTube as a video or posted to your own blog as a video. So the average length of an effective video blog is 1 or 2 minutes. After about 2 minutes, attention span starts to taper off. Now, if you’ve got a lot of substantive material, you can occasionally do a longer one, but it has to really, really pay off. So keep it down to about 1 or 2 minutes. Short answer.

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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