Marketing Automation Engage contacts at ALL stages of the sales funnel.

"Too often contacts fall into the cracks between the first and second pitch." - Daniel DiGriz

Why Set Up Marketing Automation

When you need to do more, automate the chore

Problem

Your CRM shows which emails you've sent, but by the time you get good at nurturing every stage of the funnel, you're also dropping balls on sending at the right moment.

Hurdle

You've got a marketing automation tool like Mailchimp or HubSpot, but planning the campaign: who gets what, when, with what trigger and what exceptions, is tedious.

Solution

MadPipe is going to map the lifecycle of your customer, from ideation about the problem you solve to negotiation over your proposal to retention as a referrer.

Mandate

Leads get softer and sales easier to close, while the salesperson is more free to go after new leads. Automation is an efficiency driver that keeps the sales team tight.

Marketing Automation Map

Very Simple Example

Simplified Marketing Automation Map Example

Sometimes a closer

needs a bulldozer.

Illustration: Automation isn't optional in marketing.

"Automate or die" means you think like an owner. You can't do it all.

Success Is Seeing the Needle Move!

And everything else is codswallop.

Eyeballs on content (awareness of our brand)
%
New leads (engagement with our content)
%
Sold customers (revenue increase)
%

You can only improve

what you can prove.

MadPipe's Ideas Are Featured In:

You Like This Way of Thinking

About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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