Marketing Automation Engage contacts at ALL stages of the sales funnel.
"Too often contacts fall into the cracks between the first and second pitch." - Daniel DiGriz
Why Set Up Marketing Automation
When you need to do more, automate the chore
Your CRM shows which emails you've sent, but by the time you get good at nurturing every stage of the funnel, you're also dropping balls on sending at the right moment.
You've got a marketing automation tool like Mailchimp or HubSpot, but planning the campaign: who gets what, when, with what trigger and what exceptions, is tedious.
MadPipe is going to map the lifecycle of your customer, from ideation about the problem you solve to negotiation over your proposal to retention as a referrer.
Leads get softer and sales easier to close, while the salesperson is more free to go after new leads. Automation is an efficiency driver that keeps the sales team tight.
Marketing Automation Map
Very Simple Example
Sometimes a closer
needs a bulldozer.
"Automate or die" means you think like an owner. You can't do it all.
Success Is Seeing the Needle Move!
And everything else is codswallop.
You can only improve
what you can prove.