Marketing Calendar Macro CalendarLaying Out Recommended Campaigns
"If it's not on the calendar, it's normative that it doesn't get done." - Daniel DiGriz
Why Deploy a Macro-Marketing Calendar
Give a date or get their late.
MadPipe will deep-dive your core go-to-market ideas, and transform them into a campaign calendar that sets you up for a year of steady communication with the market.
The concept of "effective frequency" is that one-offs have erratic results, where a concerted push over time yields a galvanized audience who 'gets' your point.
Presage the message
With more supporting messages.
Most of the big changes in the market happen while we're sleeping. We wake up and someone else had our idea.