Marketing Calendar Macro CalendarLaying Out Recommended Campaigns
"If it's not on the calendar, it's normative that it doesn't get done." - Daniel DiGriz
Why Deploy a Macro-Marketing Calendar
Give a date or get their late.
Marketing without an overall marketing calendar is haphazard and boils down to "maintenance" marketing, which is essentially a holding pattern.
Most people don't have any idea what campaigns they'd run over the course of a year. But they DO know what messages they'd like to see land on the market.
MadPipe will deep-dive your core go-to-market ideas, and transform them into a campaign calendar that sets you up for a year of steady communication with the market.
The concept of "effective frequency" is that one-offs have erratic results, where a concerted push over time yields a galvanized audience who 'gets' your point.
Bringing your core message adapted to where it most needs emphasis, aligned with relevant cultural moments, you'll be set up to reach people throughout an entire sales cycle.
Presage the message
With more supporting messages.
Most of the big changes in the market happen while we're sleeping. We wake up and someone else had our idea.