Work where you're best; outsource the rest.
You're good—really good at what you do. Maybe the best in the industry. You want marketing to support the act of selling & increasing revenue, but it's not your core competency. Or you'd be us.
Instead of hiring a whole team of experts in each marketing channel, you'll add a single point of coordination & contact that does the heavy lifting, so MadPipe can get you back to selling what you sell.
Focus on your core competencies, because the company needs that to drive revenue. The lesson of modern supply chain is don’t try to do everything in-house. There's no reason to devote overhead to having everything under one roof.
keeps you from action.
MadPipe is Your Marketing Department
Building the Strategy
MadPipe turns your business goals into a marketing strategy that targets your critical audience with your core value propositions.
Leading the Team
MadPipe puts together the dream team for your critical marketing channels, onboard the roles you've already got, and provide the core leadership for carrying out campaigns!
You Will See the Needle Move
An honest, transparent conversation about the numbers is critical to driving your marketing strategy. MadPipe provides 24/7 access to the analytics. And the measured KPIs won't be pats on the back, warm fuzzies, and fluff. MadPipe configures metrics tracking to correspond to your actual business goals. Conversions and ROI are mission imperative.
Stop putting off real growth.
For all of these, MadPipe has you covered.
Bring in a ringer to rally your team around a compelling message that reaches a willing audience.
Align marketing campaigns with your goals as stakeholder. Focus activity on the outcomes you want.
Bring in a pro who speaks your developers' language to insist on specs and components that maximize engagement.
A website alone won't generate an audience. Go beyond collateral to active marketing campaigns that align your goals with outcomes.
MadPipe creates ecologies of opportunity from your brand narrative and corporate story.
Motivate people to engage by fueling their internal aspirations and existing desires. It's the story that drives us, Neo.
Zero in on areas that languish (technology, learner interaction) and make an impact that thrills learners and wins you support.
Generate action. Go from concept to execution, without unnecessary steps or endless preparatory research. Action provides all the data to continuously improve the program.
Hire the best. We'll get our own desk.
Most marketing leadership is about choosing the mix of outsource vs. freelancers & overseeing budget. You don't want to increase that overhead; but you need someone to lead campaigns & implementation.
Adding another executive salary (with bonuses & parking space) doesn't get you there, because it drains funds from implementation. And you're not going to hire + manage a whole new team in-house.
The solution is fractional leadership. MadPipe conducts your orchestra of opportunities, from campaign development to deployment. MadPipe is the General. If you've got a General, MadPipe is the Colonel or drill sergeant.
This is about hitting goals. MadPipe can manage budget & coordinate with the revenue side of the company to set goals, too, if you want. MadPipe is very good at that. But if that part is handled, you still want someone to take the hill for you.
We all need a colonel
who will work external.
Start Hitting Your Marketing Goals
You paint a target on it. MadPipe gets it for you.
Calculate The Opportunity Costs of Alternatives
Markup to cover opaque marketing agency overhead costs for administering a team that isn't modular and may not 'get' you. And if you stop, your marketing drops to zero.
Energy spent on cultivation and supervision when you hire (and replace) freelancers who are often unaccustomed to collaborating with a sales team or implementing a unified strategy.
Overhead for an additional traditional, full-time marketing executive who mainly exists to allocate your budget 80/20 to those same agencies & freelancers. Salary for time at desk.
Loss of focus and productivity if you take your eye off of operations and do it yourself or run your own marketing department in-house. Or anything else that's not your core competency.
You're Seriously Still Waiting?
A brand doesn't have a cause. A brand IS a cause.
Marketing is expensive, but especially when it's not well-supported by the company as a whole. We simply can't afford our brand story to sit in a silo or be locked up in one department. We want everyone onboard.
Most teams outside marketing don't know how to help, aren't being asked in a way they relate to, can't identify how the brand mission plugs into company culture or realize their crucial role in driving it.
People pitch in where the ask aligns with their own intrinsic motivations and aspirations for achieving personal goals and shaping the world around them. That alone, not "you have to", gets them onboard.
"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience."
is a product.
is a culture.
Make the Information Silo
your Battle of Shiloh. (win it)
"Our mission is the change we want to bring about in the market and why that matters in the world."
Connect your audience to an aspirational narrative that motivates the team as well as end-users and is reflected in each department and practice area.
Assemble your Magnificent Seven, "A-Team", or Dirty Dozen. Each knows their job, keeps their head in the game, and does what they say when they say.
No more business as usual. Align your firm end to end with brand goals, so the entire organization pursues outcomes that produce revenue or results.
"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience." – Daniel DiGriz
Success is Seeing the Needle Move!
And everything else is codswallop.
You can only improve
what you can prove.