Outsourced Marketing Department Instant Marketing Team | Augment Existing Team | Coordinate Vendor Activity

"Marketing satisfaction is directly correlated to measurable results." - Daniel DiGriz

Why an External Marketing Department

Work where you're best; outsource the rest.

Problem

You're good—really good at what you do. Maybe the best in the industry. You want marketing to support the act of selling & increasing revenue, but it's not your core competency. Or you'd be us.

Hurdle

Most marketing is half-measures. A newsletter, a little social, that video from years ago, a press release posted online. Too often it's spread thin, not strategic, & no one's going for the bottom line.

Solution

Instead of hiring a whole team of experts in each marketing channel, you'll add a single point of coordination & contact that does the heavy lifting, so MadPipe can get you back to selling what you sell.

Mandate

Focus on your core competencies, because the company needs that to drive revenue. The lesson of modern supply chain is don’t try to do everything in-house. There's no reason to devote overhead to having everything under one roof.

"The Crew"

Extremely Short Film by MadPipe®

Every distraction

keeps you from action.

MadPipe is Your Marketing Department

Building the Strategy

MadPipe turns your business goals into a marketing strategy that targets your critical audience with your core value propositions.

Evolving the Tactics

MadPipe utilizes result metrics tied to YOUR desired results to measure audience response and adjust the marketing strategy and implementation during execution.

Leading the Team

MadPipe puts together the dream team for your critical marketing channels, onboard the roles you've already got, and provide the core leadership for carrying out campaigns!

MadPipe Conducts Your Orchestra of Opportunities

Project-based or ongoing leadership.

MadPipe Conducts the Orchestra of Opportunities

Start Hitting Your Marketing Goals

Reach
%
Authority
%
Engagement
%
Conversions
%

You paint a target on it. MadPipe gets it for you.

You Will See the Needle Move

An honest, transparent conversation about the numbers is critical to driving your marketing strategy. MadPipe provides 24/7 access to the analytics. And the measured KPIs won't be pats on the back, warm fuzzies, and fluff. MadPipe configures metrics tracking to correspond to your actual business goals. Conversions and ROI are mission imperative. 

Stop putting off real growth.

Brand Reach
%
Influence and Authority
%
Audience Engagement
%
Soft Conversions
%
Hard Conversions
%

You're Seriously Still Waiting?

Success is Seeing the Needle Move!

And everything else is codswallop.

Eyeballs on content (awareness of our brand)
%
New leads (engagement with our content)
%
Sold customers (revenue increase)
%

You can only improve

what you can prove.

MadPipe's Ideas Are Featured In:

You Like This Way of Thinking

About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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