Marketing Department
Work where you're best; outsource the rest.
Problem
You're good—really good at what you do. Maybe the best in the industry. You want marketing to support the act of selling & increasing revenue, but it's not your core competency. Or you'd be us.
Hurdle
Most marketing is half-measures. A newsletter, a little social, that video from years ago, a press release posted online. Too often it's spread thin, not strategic, & no one's going for the bottom line.
Solution
Instead of hiring a whole team of experts in each marketing channel, you'll add a single point of coordination & contact that does the heavy lifting, so MadPipe can get you back to selling what you sell.
Mandate
Focus on your core competencies, because the company needs that to drive revenue. The lesson of modern supply chain is don’t try to do everything in-house. There's no reason to devote overhead to having everything under one roof.
"The Crew"
(MadPipe Commercial)
Every distraction
keeps you from action.
MadPipe is Your Marketing Department
Building the Strategy
MadPipe turns your business goals into a marketing strategy that targets your critical audience with your core value propositions.
Evolving the Tactics
MadPipe utilizes result metrics tied to YOUR desired results to measure audience response and adjust the marketing strategy and implementation during execution.
Leading the Team
MadPipe puts together the dream team for your critical marketing channels, onboard the roles you've already got, and provide the core leadership for carrying out campaigns!
You Will See the Needle Move
An honest, transparent conversation about the numbers is critical to driving your marketing strategy. MadPipe provides 24/7 access to the analytics. And the measured KPIs won't be pats on the back, warm fuzzies, and fluff. MadPipe configures metrics tracking to correspond to your actual business goals. Conversions and ROI are mission imperative.
Stop putting off real growth.
Use Cases
For all of these, MadPipe has you covered.
Marketing Leadership
Hire the best. We'll get our own desk.
Problem
Most marketing leadership is about choosing the mix of outsource vs. freelancers & overseeing budget. You don't want to increase that overhead; but you need someone to lead campaigns & implementation.
Hurdle
Adding another executive salary (with bonuses & parking space) doesn't get you there, because it drains funds from implementation. And you're not going to hire + manage a whole new team in-house.
Solution
The solution is fractional leadership. MadPipe conducts your orchestra of opportunities, from campaign development to deployment. MadPipe is the General. If you've got a General, MadPipe is the Colonel or drill sergeant.
Mandate
This is about hitting goals. MadPipe can manage budget & coordinate with the revenue side of the company to set goals, too, if you want. MadPipe is very good at that. But if that part is handled, you still want someone to take the hill for you.
We all need a colonel
who will work external.
MadPipe Conducts Your Orchestra of Opportunities
Project-based or ongoing leadership.
Start Hitting Your Marketing Goals
You paint a target on it. MadPipe gets it for you.
Calculate The Opportunity Costs of Alternatives
Agency
Markup to cover opaque marketing agency overhead costs for administering a team that isn't modular and may not 'get' you. And if you stop, your marketing drops to zero.
Freelancers
Energy spent on cultivation and supervision when you hire (and replace) freelancers who are often unaccustomed to collaborating with a sales team or implementing a unified strategy.
Traditional Exec
Overhead for an additional traditional, full-time marketing executive who mainly exists to allocate your budget 80/20 to those same agencies & freelancers. Salary for time at desk.
DIY
Loss of focus and productivity if you take your eye off of operations and do it yourself or run your own marketing department in-house. Or anything else that's not your core competency.
MadPipe's recipe for increased ROI combines fractional leadership, a modular team, a focus on revenue goals and metrics, & earning audience share with your brand story.
You're Seriously Still Waiting?
Brand Evangelism
A brand doesn't have a cause. A brand IS a cause.
Problem
Marketing is expensive, but especially when it's not well-supported by the company as a whole. We simply can't afford our brand story to sit in a silo or be locked up in one department. We want everyone onboard.
Hurdle
Most teams outside marketing don't know how to help, aren't being asked in a way they relate to, can't identify how the brand mission plugs into company culture or realize their crucial role in driving it.
Solution
People pitch in where the ask aligns with their own intrinsic motivations and aspirations for achieving personal goals and shaping the world around them. That alone, not "you have to", gets them onboard.
Mandate
"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience."
Your Culture
is a product.
Your Product
is a culture.
Make the Information Silo
your Battle of Shiloh. (win it)
"Our mission is the change we want to bring about in the market and why that matters in the world."
THE STORY
Connect your audience to an aspirational narrative that motivates the team as well as end-users and is reflected in each department and practice area.
MadPipe codifies the organizational narrative–the brand story. That forms the basis of the implementation plan and strategic forecast. Contact MadPipe.
THE TEAM
Assemble your Magnificent Seven, "A-Team", or Dirty Dozen. Each knows their job, keeps their head in the game, and does what they say when they say.
MadPipe assembles an optimal team around the plan and leads implementation in alignment with stakeholder goals and accountability for objective deliverables. Contact MadPipe.
THE GOALS
No more business as usual. Align your firm end to end with brand goals, so the entire organization pursues outcomes that produce revenue or results.
MadPipe’s team produces the end-results the program requires. The plan and narrative are adjusted and the process continually refined as the group learns from actual execution. Contact MadPipe.
"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience." – Daniel DiGriz
Success is Seeing the Needle Move!
And everything else is codswallop.
You can only improve
what you can prove.
