The Marketing Conundrum:
"Stakeholders are either too close to the business to guide their marketing or too detached from the marketing to cultivate their audience. Sometimes it's both."
- Daniel DiGriz, CEO of MadPipe
Start Hitting Your Marketing Goals
You paint a target on it. MadPipe gets it for you.
MadPipe is Your Marketing Department
Building the Strategy
We'll turn your business goals into a marketing strategy that targets your critical audience with your core value propositions.
Evolving the Tactics
We'll utilize result metrics tied to YOUR desired results to measure audience response and adjust the marketing strategy and implementation during execution.
Leading the Team
We'll put together the dream team for your critical marketing channels, onboard the roles you've already got, and provide the core leadership for carrying out campaigns!
You Will See the Needle Move
An honest, transparent conversation about the numbers is critical to driving your marketing strategy. MadPipe provides 24/7 access to the analytics. And the measured KPIs (key performance indicators) won't be pats on the back, warm fuzzies, and fluff. We configure metrics tracking to correspond to your actual business goals. Conversions and ROI are mission imperative.
Stop putting off real growth.
Calculate The Opportunity Costs of Alternatives
Agency
Markup to cover opaque marketing agency overhead costs for administering a team that isn't modular. If you stop, your marketing drops to zero.
Freelancers
Energy spent on cultivation and supervision when you hire (and replace) freelancers who are often unaccustomed to collaborating on a team or implementing a unified strategy.
Traditional CMO
Overhead for a traditional, full-time marketing executive who mainly exists to allocate your budget 80/20 to those same agencies & freelancers.
DIY
Loss of focus and productivity if you take your eye off of operations and do it yourself or run your own marketing department in-house.
MadPipe's recipe for increased ROI combines strategic leadership, a modular team, and ubiquitous metrics.
You're Seriously Still Waiting?
Anthony Davenport
CEO, Regal Credit Management
MadPipe has been instrumental in getting us to organize our strategy & build marketing efficiency. By working with multiple firms, our external Marketing Director has been able to provide strategic insights from across industry lines. As CEO, I've learned to better prepare all areas of our business for change.
Elizabeth Hulings
Director, Clark Hulings Fund
MadPipe has been an invaluable partner on multiple projects. Whether it's specific tactics to accomplish quotidian marketing goals or developing long-term, multi-tiered strategies to build momentum and drive revenue, MadPipe causes clients to move forward at surprising speed.
Jean Tang
CEO, MarketSmiths
For a virtual company in 4 cities, MadPipe directs 10 campaigns for 4 employees + 9 contractors, with hard deadlines they can't screw around on. Our Marketing Director suggests new campaigns, spot trains whatever we need, troubleshoots roadblocks, recommends tools and resources, and analyzes our metrics. Now 60-75% of our business comes from search and there is new business from social.
MadPipe's Ideas are Featured In:
MadPipe has a lot of actionable insights to share
About once/month, our Digital Ecologist® Daniel DiGriz weaves together interesting stories around marketing, corporate storytelling, education, and organizational transformation.