10 Creative Ways Small Businesses Do Facebook Marketing

Unless you have been living on mars, you ought to know that Facebook has a ton of potential for those who are creative in using it for business. Here are a few creative ways others are using Facebook.

Post Coupons and Discounts: Many businesses lose customers by not publicising their discounts and coupons. Companies can post up package deals, discounts, coupon codes on their Facebook wall and put a limit on how many people can have access to it. For example, giving out a coupon or discount code to only 50 people will create a frenzy and a mad rush for products.

2. Keep Customers in your Orbit: A business can easily have the customers lurking on their page for more offers. As in the above example, businesses can post the codes randomly once a week. For example, coupon codes can be posted Monday this week, and Thursday next week. This keeps customers interested.

3. Release Product/Service Excerpts or Post Beta Testers Notice: Products like software often needs beta testers. What better way to connect with the market other than through Facebook. Most times, customers, and fans can be contacted to beta test a product and report on their usage. Facebook is an excellent place to locate such people.

4. Network and Connect: There are experts in very field. Via Facebook, a company can connect with an authority in its niche and ask him to become a guest blogger and update the status on their wall. This method is often timely and more effective when a crucial topic is discussed or when there is a new development in the industry or niche.

5. Build Clientele or Customer Base
A stream of new clients and customers can be gotten from Facebook if a company maintains a consistent rapport with its fan base. Group members or friends can easily tweet or email a really good blog post updated on Facebook to their friends leading to more leads and customers.

6. Release Viral Reports: Informative reports can be easily released and can go viral when posted on Facebook. Companies can release book excerpts, videos, podcasts and so on to create more awareness, build or strengthen the brand and get new buyers.

7. Post Business Updates: Companies can post more business updates on the wall, thus letting customers and shareholders in on recent happenings in the company and creating an impression of transparency or openness.

8. Combine With Other Social Media Tools: Facebook can be combined with other media tools to create a synergy and more exposure. For instance, questions asked and issues on myspace can be answered and addressed through a blog post which is then updated on a company�s Facebook wall.

9. Buy Facebook Ads: Companies can increase their visibility and build their brands by buying Facebook ads.

10. Resident Expert: There’s nothing quite so important as consistency, and giving away free info, advice, and insights is a way to not only have sustainable Facebook activity and attract followers, but it avoids the ‘all I have to say is buy my service’ approach which just gets you marginalized. If you were Ted Koppel, Andy Rooney, and Rush Limbaugh, how would you talk about your industry or locale in Facebook?

Daniel DiGriz

Daniel DiGriz is a corporate storyteller and Digital Ecologist® at MadPipe, which provides creative direction, marketing leadership in marketing, and campaign direction for firms that want a stronger connection with their audience. A Digital Ecologist® applies strategic principles from both natural and digital ecologies to help organizations thrive across multiple ecosystems. Daniel hosts podcasts, speaks at conferences, and his ideas have appeared in Inc, SmartBlog, MediaPost, Forbes, and Success Magazine.
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