A lot of companies have a haphazard way of approaching their marketing. They dabble a little in this, and try out a little of that. As a result, almost nothing they do is extremely effective. To get serious, they need to start with a well-structured, strategic marketing plan. The premise of a Digital Marketing Plan is that:
A plan is better than an accident.
Which looks like trying things out frenetically, and hoping they’ll work. A plan is an antidote to confusion and desperation, the ‘build and hope’ model of a “Field of Dreams”. Marketing desperation sounds like this: “Maybe we should have a Groupon.” “Maybe we should hire an SEO.” “Maybe we should do a radio ad.” Desperation tries things. Effective uses a plan.
You can’t do it all at once.
You need a way to track what you’ve done, what you intend to do, what you’re doing, and what are the next steps. A plan is designed to be a living resource that you go back to, update, maintain, and follow.
You need a way to identify areas where guidance will help you succeed.
Conducting digital marketing without a coach is like buying a scientific computer with no training, maintenance, or support. And what if the computer was continually evolving?
You need a cross-channel visualization tool.
You need a way to conduct marketing campaigns across multiple channels, and visualize how it works. Part of the value of having a plan, is just having a plan – having some external visualization of your goals, intentions, and procedure.
MadPipe collaborates with clients to create their initial digital marketing plan, and then implement that plan with effective digital strategy coaching. Contact MadPipe to help you lay out your marketing moves in a strategic manner.