Search engine optimization (SEO) has radically changed. If you haven’t heard, because you’ve been too busy saying “I’m not technical”, it’s about time you became technical enough to quit exalting the technical. At least take a moment to understand that the magic of technical wizardry has left the world, and now we all have to face each other without enchanted masks, as who we really are.
Over the past several years, Google has implemented new algorithms that ensure:
- NO KEYWORDS: Ignoring keywords in page code and penalize overuse of keywords in page text
- NO BACKLINKS: Making most backlinks, link directories, and link sharing techniques irrelevant
- NO PLAGIARISM: Penalizing duplicate or unnatural content and reward digital copy aimed at humans
- NO TECHNICAL RANK: De-emphasizing page rank and other SEO measurements in favor of legitimate social signals
- NO BUSINESS CARDS: Devaluing static websites that don’t produce continual, fresh content on a sustained, consistent, & frequent basis
- NO STUPID TRICKS: Eliminating search engine manipulation through forum postings, press releases, guest posts, and other ‘tricks’
- NO GEEK SQUADS: Leaving most SEO agencies and ‘experts’ high and dry, selling obsolete techniques to unwitting clients
- NO SEO ‘EXPERTS’: Banning hallmark SEO techniques, and punish company web sites and their SEO agencies too
SEO is effectively ‘dead’, except as:
- Content Preparation: Preparing your content for accurate indexing by search engines. While this cannot by itself guarantee the content will be featured well in search results – especially if the content is a one-time or flash-in-the-pan marketing effort that isn’t sustained with ongoing content creation – it can strengthen the intended use of the content.
- Snake Oil: A way for SEO companies to sell you their services – a toolbox of things that have failed, one after another – because search engines exist to resist manipulation the way secure networks exist to resist penetration. When Google got artificial intelligence, it started coming apart for the tricksters.
Each of these points is good news for you.
This flattens the competitive curve, allowing anyone to compete freely without cheaters, scammers, and gamers manipulating search engines for unsustainable fees. And it lets you stop focusing on technical solutions to the human problem of connecting with potential clients, in favor of an authentic form of digital marketing strategy based on competitive integrity.
Contact MadPipe. We help our clients out by creating an efficient marketing department to help your company get noticed.
