Hybridizing a Business Site

Static sites (content never grows) are starting to go the way of the dinosaur, in favor of business blogs (updated continually) or hybrid sites (static content and blog content combined). While the highest search engine value and interactivity comes from having a blog front end (the home page is the blog page), that isn’t practical for a lot of businesses that need static content to emphasize and explain certain service or product offerings. But just tucking the blog on a secondary page, besides that pushing the search engine value of the Blog down a notch, means visitors often don’t go to the blog, interact with the site, or see the value being delivered there. Hybrid sites solve this problem, by blending static content on the home page with blog content coming in from or shared with the blog secondary page.

It’s not hard to feed content from the blog to your home page, and the difference can mean greater SEO (search engine optimization) for both your blog and home page, and more interactivity as your site takes on more of the feel of a web 2.0 site. Consider feeding your blog content to your home page. The simplest way, of course, is just to create a section of the home page and paste in links to your most recent blog posts – now people (and search engines) can see them and click them to read your posts. Of course, automation can make life easier.

Add a video from youtube (it’s so easy to make your own video introduction video now that Youtube will record directly from your webcam, that you can make an intro in minutes). If you regularly add unique content to Facebook and Twitter, both provide widgets you can add to your home page to share that content as well.

If you need help with hybridizing your site, feel free to contact us at Market Moose.

Daniel DiGriz

Daniel DiGriz is a corporate storyteller and Digital Ecologist® at MadPipe, which provides creative direction, marketing leadership in marketing, and campaign direction for firms that want a stronger connection with their audience. A Digital Ecologist® applies strategic principles from both natural and digital ecologies to help organizations thrive across multiple ecosystems. Daniel hosts podcasts, speaks at conferences, and his ideas have appeared in Inc, SmartBlog, MediaPost, Forbes, and Success Magazine.
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