4 Content Strategy Initiatives for Your Small Business

Craft a Content Strategy.

Digital Marketing always starts with an effective content strategy. It’s important that your content ideas have both a human focus, meaning you’re adding value to prospects before they become your customers, and a search engine focus, meaning you’re producing content with the frequency and consistency that search engines want.

Create Core Content.

Your core content starts with your website, both the copy that appears on static pages, like your Home page and About page, and the Blog content you’re pushing out routinely to hook and interest searchers with valuable information, insights and advice. But don’t forget video, YouTube is the second largest search engine and the largest social media site, and it’s owned by Google – the first largest and most important. Core content generation is an ongoing process and requires a commitment to be consistent.

Schedule “Stay With Me” Content.

Your other social media content and email marketing should be designed so that you stay top of mind, create loyalty, demonstrate expertise, and build referrals without sounding salesy or corporate-like. People love interesting content, but they hate being sold.

Start a Flow of “Come Find Me” Content.

Producing articles, guides, white papers, press releases, and ad copy is all about reaching more searchers. To develop even more search presence and raise your credibility, be *everywhere* – be ubiquitous. There’s no reason a small business should stay in its shell, sit on its website and wait for traffic, when there’s a whole web out there that belongs to people who produce content.

Start with a digital marketing plan, apply an effective digital marketing strategy, and everything flows to your door. Engage MadPipe to assemble a marketing dream team around your business goals.

Daniel DiGriz

Daniel DiGriz is a corporate storyteller and Digital Ecologist® at MadPipe, which provides creative direction, marketing leadership, and campaign direction for firms that want a stronger connection with their audience. A Digital Ecologist® applies strategic principles from both natural and digital ecologies to help organizations thrive across multiple ecosystems. Daniel hosts podcasts, speaks at conferences, and his ideas have appeared in Inc, SmartBlog, MediaPost, Forbes, and Success Magazine.

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.


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