Increase Your Search Value with a Keyword Rich Domain Name
If your “dot com” includes a personal or company name, like JohnsonAppraisals.com or HairBySusan.com, that’s called a vanity domain. It’s like a vanity license plate, and it brands your company. But for search engines, it’s mostly only helpful in searches for your actual BUSINESS NAME. In other words, for people who already KNOW about you, NOT for new clients looking for services in your area.
If your domain name includes BOTH a place name & an industry key word, that’s a keyword rich domain name that is probably more search engine friendly. A keyword rich domain describes both WHAT you do and WHERE you do it. For example: SanFranciscoAppraisals.com or HairStylistOklahomaCity.com Search engines like Google tend to reward keyword rich domain names with faster and better ranking, specially for your LOCAL market. Vanity domains are far less helpful by comparison.
If you already have a web site and a domain, that’s great – it’s actually really SMART to have more than one. To improve SEARCHES, help OWN a local area, & BEAT your competition, get a 3 or 4 word domain name that is rich in local and industry key words. As with any marketing effort: if it helps increase your business by EVEN 3 new clients per month, it’s probably worth doing.
Contact Madpipe to create an efficient marketing department for your company or organization.