Step Out of Your Industry to Market to Your Industry

Cross-Channel Marketing is Most Effective with Cross-Industry Insights

A lot of companies are convinced they need to mimic what’s already being done in their own industry. Their strategy is to look around and see what competitors are doing, and do that, with slight variations. Unfortunately, this so limits their thinking, that there’s a law of diminishing returns. The 1st guy to do something might have been successful. The 2nd guy almost as much. But by the 5th or 6th guy, it’s not paying off anymore. The blindness is in sticking within your industry.

There are OTHER industries doing cutting edge things with their marketing that you can learn from and apply to your own industry. You can apply models and strategies across industries for a more effective edge against the stodgy competition. Why always be playing catch-up when you can lead?

By serving all industries, an effective digital marketing strategist can apply lessons learned across multiple industries in a unique way. Utilizing broad knowledge of internet marketing techniques that are universal to any industry and applying those with specific industry knowledge, input, and information from discovery sessions with you, as the SME (subject matter expert), means you get an edge your competition won’t have.

If you’re in one of the industries below, look at the OTHERS and think about how they might be marketing to their audience. Can you come up with at least 3 new ideas taken from their industries that might yield some exciting new ways to market for your own? Appoint MadPipe to forge a customized strategy, assemble your team, and lead your brand’s marketing in whatever industry you may be in.

Apparel
Appraiser
Attorneys
Automotive
Chemical
Chiropractors
Construction
Consultants
Containers
Dental
Doctors
Electronics
Employment Recruiters
Energy
Engineering
Farm Equipment
Financial Services
Food and Drug
Government
Heating and Air
Home Inspection
Industrial Machinery
Insurance Agents
Manufacturers
Manufacturing
Mental Health
Mining
Mortgage
Motor Vehicles
Nonprofit
Occupational Therapist
Oil and Gas
Optometrists
Organizations
Packaging
Paper Mills
Petroleum Refining
Physicians
Plumbing
Real Estate
Repair
Scientific
Semiconductor
Speech Therapist
Stores
Teachers
Textiles
Therapists
Veterinary
Vocational Rehabilitation
Waste Management
Wholesaler
Writers

 

Daniel DiGriz

Daniel DiGriz is a corporate storyteller and Digital Ecologist® at MadPipe, which provides creative direction, marketing leadership, and campaign direction for firms that want a stronger connection with their audience. A Digital Ecologist® applies strategic principles from both natural and digital ecologies to help organizations thrive across multiple ecosystems. Daniel hosts podcasts, speaks at conferences, and his ideas have appeared in Inc, SmartBlog, MediaPost, Forbes, and Success Magazine.
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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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