Cross-Channel Marketing is Most Effective with Cross-Industry Insights
A lot of companies are convinced they need to mimic what’s already being done in their own industry. Their strategy is to look around and see what competitors are doing, and do that, with slight variations. Unfortunately, this so limits their thinking, that there’s a law of diminishing returns. The 1st guy to do something might have been successful. The 2nd guy almost as much. But by the 5th or 6th guy, it’s not paying off anymore. The blindness is in sticking within your industry.
There are OTHER industries doing cutting edge things with their marketing that you can learn from and apply to your own industry. You can apply models and strategies across industries for a more effective edge against the stodgy competition. Why always be playing catch-up when you can lead?
By serving all industries, an effective digital marketing strategist can apply lessons learned across multiple industries in a unique way. Utilizing broad knowledge of internet marketing techniques that are universal to any industry and applying those with specific industry knowledge, input, and information from discovery sessions with you, as the SME (subject matter expert), means you get an edge your competition won’t have.
If you’re in one of the industries below, look at the OTHERS and think about how they might be marketing to their audience. Can you come up with at least 3 new ideas taken from their industries that might yield some exciting new ways to market for your own? Appoint MadPipe to forge a customized strategy, assemble your team, and lead your brand’s marketing in whatever industry you may be in.
