The 3 R’s of Social Engagement

Social media marketing is about three things: Reach, Reputation, and Relationships. These three things have replaced the sales funnel and the inauthenticities behind most digital marketing in the era of search engine optimization, which is now drawing to a close.

Your Social Reach is About Who Hears You

This is how many social ‘stadiums’ or venues you enter in the first place, and how wide a segment of the audience you can communicate with.

Your Social Reputation is About Your Emerging ‘Profile’ From What they Hear

This is how what *content* comes to mind in association with your company in the minds of those you reach.

Your Social Relationships are About What People Do With What They Hear

This is how likely your audience is to share your content and company reputation with their own audiences, resulting in wider reach, enhanced reputation, and more referral relationships.

Getting those three things rolling requires an effective social media strategy expressed in a digital marketing plan. If you aren’t focused on all three, you need a more effective social media strategy.

MadPipe helps you with techniques for growing your reach, reputation, and relationships across social venues, with savvy social media strategy.

Daniel DiGriz

Daniel DiGriz is a corporate storyteller and Digital Ecologist® at MadPipe, which provides creative direction, marketing leadership, and campaign direction for firms that want a stronger connection with their audience. A Digital Ecologist® applies strategic principles from both natural and digital ecologies to help organizations thrive across multiple ecosystems. Daniel hosts podcasts, speaks at conferences, and his ideas have appeared in Inc, SmartBlog, MediaPost, Forbes, and Success Magazine.

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.


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