Social media marketing is about three things: Reach, Reputation, and Relationships. These three things have replaced the sales funnel and the inauthenticities behind most digital marketing in the era of search engine optimization, which is now drawing to a close.
Your Social Reach is About Who Hears You
This is how many social ‘stadiums’ or venues you enter in the first place, and how wide a segment of the audience you can communicate with.
Your Social Reputation is About Your Emerging ‘Profile’ From What they Hear
This is how what *content* comes to mind in association with your company in the minds of those you reach.
Your Social Relationships are About What People Do With What They Hear
This is how likely your audience is to share your content and company reputation with their own audiences, resulting in wider reach, enhanced reputation, and more referral relationships.
Getting those three things rolling requires an effective social media strategy expressed in a digital marketing plan. If you aren’t focused on all three, you need a more effective social media strategy.
MadPipe helps you with techniques for growing your reach, reputation, and relationships across social venues, with savvy social media strategy.