Messaging Brand Story | Content Strategy | Campaign Messaging
"Be Recognizable. Be Everywhere. Obscurity is for hermits." - Daniel DiGriz
Why Bother With Messaging
Believe it or not, it's where the money is.
Hurdle
Left alone, Product & Sales can arm-wrestle. Marketing may be doing its own thing. There's no unified narrative, so the company has less market impact.
Solution
Disruptors enter the market faster than ever. Regardless of company size or resources, whoever tells the best story wins. From now on, that company is yours.
Mandate
"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience."
A list of features
won't fill the bleachers.
"I'd rather invest 50 cents with a plan than a buck and a half with none." - Daniel DiGriz
Success is Seeing the Needle Move!
And everything else is codswallop.
You can only improve
what you can prove.
