Messaging Brand Story | Content Strategy | Campaign Messaging

"Be Recognizable. Be Everywhere. Obscurity is for hermits." - Daniel DiGriz

Why Bother With Messaging

Believe it or not, it's where the money is.

Problem

If every department shares a consistent message agreed across Marketing, Product, & Sales, we earn greater awareness in the market & more brand familiarity.

Hurdle

Left alone, Product & Sales can arm-wrestle. Marketing may be doing its own thing. There's no unified narrative, so the company has less market impact.

Solution

Disruptors enter the market faster than ever. Regardless of company size or resources, whoever tells the best story wins. From now on, that company is yours.

Mandate

"Organizations succeed by producing a single brand narrative, carrying the same messages throughout the organization AND externally to the market. They fail when they don't produce an end-to-end experience."

A list of features

won't fill the bleachers.

messaging strategy

"I'd rather invest 50 cents with a plan than a buck and a half with none." - Daniel DiGriz

Success is Seeing the Needle Move!

And everything else is codswallop.

Eyeballs on content (awareness of our brand)
%
New leads (engagement with our content)
%
Sold customers (revenue increase)
%

You can only improve

what you can prove.

MadPipe's Ideas Are Featured In:

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.

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