Telephony firm Grasshopper in an article about “sales funnels” includes remarks by Daniel DiGriz of MadPipe, warning not to underestimate the intelligence of contemporary buyers.
“…modern shoppers pre-educate themselves before pursuing a product. Linear models of consumer behavior are obsolete. Instead of starting at the top with no awareness of what the market holds and no interest until marketers trigger it, the modern consumer arrives at the virtual or brick and mortar door of a business already deeply into the purchase decision,” he said. “Google’s statistics are most telling: 88% of consumers have already done research, consulting an average of more than 10 media sources by the time we meet them as individuals.”