Grasshopper Includes MadPipe Remarks

Telephony firm Grasshopper in an article about “sales funnels” includes remarks by Daniel DiGriz of MadPipe, warning not to underestimate the intelligence of contemporary buyers.

“…modern shoppers pre-educate themselves before pursuing a product. Linear models of consumer behavior are obsolete. Instead of starting at the top with no awareness of what the market holds and no interest until marketers trigger it, the modern consumer arrives at the virtual or brick and mortar door of a business already deeply into the purchase decision,” he said. “Google’s statistics are most telling: 88% of consumers have already done research, consulting an average of more than 10 media sources by the time we meet them as individuals.”

MadPipe's Ideas Are Featured In:

You Like This Way of Thinking

About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.


Please answer a few questions to help MadPipe create the most valuable info:

How do you sell?
What's your industry?
How did you find MadPipe?
This field is for validation purposes and should be left unchanged.

Looking for the [contact form]?