MadPipe Appears on Business Exponential

MadPipe is appearing as a guest on the Business Exponential podcast. Daniel DiGriz comments on the downsides of taking on your own marketing.

The DIY-approach has several inherent risks mentioned in the podcast:

Doing your own marketing can be like performing your own brain surgery. (Although brain surgeons might disagree): you’re so close to the patient, you don’t have a good perspective. That’s because marketing isn’t just about promoting your business. Smart marketing involves analytics. Successful marketing campaigns span from the blatantly obvious (are you making money?) to the more diffuse (to paraphrase Freud, “What do women your clients want?”). And if you don’t know what to measure, you can miss the boat when it comes to opportunities to grow and scale.

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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.


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