SmartBrief provides targeted business news and information by industry. MadPipe comments in the piece about how smaller brands are challenging bigger rivals by raising the level of conversation–i.e. telling a compelling brand story.
Raise the bar in your industry, and then it’s all about having the conversation. You can do that by producing an ever growing body of content about how things could be different and what needs to change. Seed the world with your vision for a better brand. Create the expectation of a stellar client experience and, when you deliver, ask for honest online reviews. Brands that want cheerleaders give them something awesome to cheer about.