MadPipe’s remarks about “insourcing” in Successful Business News, refer NOT to repurposing staff outside their realm of expertise (that’s a doomed strategy) but to building an internally facing marketing team out of independent professionals.
“The key is insourcing. That doesn’t necessarily mean hiring; you can insource with existing staff and contractors, even with vendors, but mainly you’re insourcing with processes. The problem with most relationships along the food chain is territory; the team is spread out, it’s not acting in a symbiotic manner.”
Daniel DiGriz says you do this by implementing three protocols:
- Open and Standardized Communications
- Centralized Planning with Transparency
- Accountability and Recognition for Momentum
