MadPipe in Successful Business News

MadPipe’s remarks about “insourcing” in Successful Business News, refer NOT to repurposing staff outside their realm of expertise (that’s a doomed strategy) but to building an internally facing marketing team out of independent professionals.

“The key is insourcing. That doesn’t necessarily mean hiring; you can insource with existing staff and contractors, even with vendors, but mainly you’re insourcing with processes. The problem with most relationships along the food chain is territory; the team is spread out, it’s not acting in a symbiotic manner.”

Daniel DiGriz says you do this by implementing three protocols:

  1. Open and Standardized Communications
  2. Centralized Planning with Transparency
  3. Accountability and Recognition for Momentum


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About once / month, corporate storyteller and digital ecologist® Daniel DiGriz weaves together interesting business stories, analytics, & examples for organizations committed to achieving their goals.


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