Wiglaf Journal engages executive decisions by identifying tradeoffs, actions, and outcomes in current businesses through the lenses of academic research and industry thought leadership. MadPipe talks about how companies can package services just like products in order to out-sell the competition.
…productizing service offerings alleviates some of the natural envy toward product brands that can quickly adapt to the widening range of consumer demand . . .
For companies that want to sell more of their services by offering them in easily digestible packages, the only limitations are of creativity.
